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Golden Case Study
Be Media has delivered us a really great service. We have been able to maximize our digital marketing budget to ensure we are using it in the most effective channels possible Be Media has delivered us really great service. Able to maximize our digital marketing budget to ensure we are using it in the most effective channels possible.
Achieve business growth with us
We have search specialists working out of our Perth, Melbourne & Sydney offices to provide national coverage for all Be Media PPC clients. There is no lapse in local knowledge with our industry leading team of local search engine marketing professionals.
Our Google Ads team has a high standard of development expected from them with continuous learning being a big focus. We want to deliver a superior service by knowing what.
Google Ads Platform
How We Approach PPC?
First in Search
Paid Ads allow you to buy your way to first place. Having prime position in search is where the buyers are.
The Google Ads platform allows for deep insight into every campaign performance. The reporting features are robust.
Your Ads show on any device so you can trigger people in the buyer journey regardless of how they are online..
New features are rolled out with Google Premier partners like us being the first to test them. Get Access when we do.
Target the Right Customer Audience
We Build Paid Advertising Campaigns
The key to our success is the thinking we put into our campaigns. The old mentality is identify some keywords and throw up some ad groups and hope that does the work. This is an outdated method for pay per click marketing.
The new way is thinking about who is searching for the keywords we identify and then creating ad copy that speaks to the audience segment that we identify. The messaging matches the intent and we have the start of something that works.
We work on the targeting and the messaging. The next step is optimising our Ads working out who is our perfect buyer and putting in the work to serve them the most appealing sales offers.
Profit Focused Ad Performance
Pay Per Click is Scalable
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You’ll achieve your business goals thanks to outr comperhensive services.
Will Google Ads work for my business?
We like to think that Google Ads are the bread and butter of paid advertising. They allow you to find out really quickly if people like what they see and your offer is solid or needs more work. You are instantly put in front of thousands of people searching online for keyword phrases.
The biggest reason Google Ads is successful for many businesses is because you’re able to reach people who are actively searching for a service or product that you’re offering. From dentistry to plumbing, if you have something people need or want, they will go to Google to find a business that can get the job done.
At Be Media, our PPC specialists have worked on providing:
- In-depth research to find the right keywords to work for what you’re advertising and work within your budget – and sometimes the results may surprise you.
- Competitor analysis to allow us to identify gaps and opportunities for your business to get ahead of the game.
- Tracking setup to track leads and conversions in Google Analytics and much more.
- Bid strategy reviews, geo targeting and running tests to find the winning ads.
- Landing page audits and recommendations to ensure that we’re able to send PPC traffic to pages on your website that are optimised for conversions.
And this is all before the ads are even live! There’s still the ad copy that needs to be written, as well as organising the targeting, campaign settings and regular campaign optimisations.
It seems straight-forward but with so many complexities and the amount of time and effort to ensure the campaign is able to perform, our team is perfect for you.
How much do I need for Ad spend?
We understand the concern. PPC management agencies have most likely presented a strategy to you that sounds like a lot of money to shell out on for some ads. But it isn’t without good reason. Ultimately, there is no one-size-fits-all answer to this question as there are a lot of factors involved that impact the cost of keywords and results for a PPC campaign.
Google Ads is a pay-per-click platform, whereby you as a business will only pay each time someone clicks on your ad. Sounds easy right? The problem is that the cost-per-click can not only vary industry to industry, but can also be affected by the ad copy, the quality of the landing page where you are directing traffic and even the history of ad performance in your account.
Industries such as law, plumbing, emergency services and even digital marketing typically have a higher cost per click for keywords due to the competitive nature of the digital space for visibility and results. The level of competition for specific keywords will also be present in SEO.
Google Ads helps determine how relevant ads are to customers in the auction, tying in CPC bids and Quality Score. As an auction based system,
Can you control who sees the ads?
With SEM, you control exactly who sees your ad – so it’s only in front of people in the relevant demographic, at the right place and the right time. To avoid reckless ad spend, we optimise campaigns for conversions, not just clicks and keywords.
Google Ads do help drive leads and sales but not without implementing proper targeting and constructing the right ad message through combining strategic keywords and enticing calls to action.
Today, online customers expect to find what they’re looking for, fast.
Through detailed ad account structuring we are able to closely monitor and track who sees your ads. The below tactics are some of the ways we can monitor this:
- Exact match budgeting approach
- Phrase and broad prospecting-only campaigns
- Adaptive query crafting for each industry category
- Device specific optimisations
- Focused ad grouping that drive creative relevance
You can instantly tap into Google Adwords’ geo-targeting capabilities to. Running a quick promo? Short-term paid ads will bring in the sales and lead enquiries today!
The crucial thing to keep in mind is that even if you are getting “good” results with PPC, the optimisations that we do for a simple click-through-rate (CTR) or a reduction of cost-per-click (CPC) can create better, more tangible results. You can always keep optimising for improved results.
It’s time to stop missing out on potential sales; get on board with Google Ads and qualified traffic will land on your sales pages.
Why is Be Media Australia’s leading Google Adwords Agency?
Our experienced SEM/PPC teams bring a solid understanding of the customer journey to your ad campaigns; targeting and understanding search intent, language and split testing ads for best performance.
Your paid advertising growth strategy is in safe hands working with Be Media’s PPC team. By managing search accounts with 1st-3rd party audience data, we like to focus on behavioral remarketing, and an understanding of how audience context affects the consumer journey, we consistently achieve goal-based results for our clients and business verticals.
When paid search is running alongside other channels like – display, social, CRO, or SEO – our teams work together to create a consistent, unified brand strategy so all strategic targets and promotional details are working together to achieve broader business success and optimal ROI.
Optimising sales pages for conversion is a fine art that takes hours of testing and analysing of data to find the winning formula.
Our PPC specialists can help put your campaigns on the right path, with a strategic plan behind it and your other digital channels.
How do I select the right Ad agency for me?
We highly recommend doing your research on anyone you are planning to work with – read reviews, ask questions and ask for a detailed plan and strategy.
Here’s the reality: You know you need Ad campaigns running to drive leads and sales. And because your team doesn’t have the time or expertise, you know that hiring an Ad agency will help you make the most of every single dollar. There’s just one thing left to do: choose the right PPC agency
As a Google Premier Partner, we are one of a select few Google Partner agencies that has been selected based on their experience and expertise in managing large numbers of complex campaigns and exceeding Google’s high standards. You can trust your budget and bucks are being managed in the most advanced and effective ways possible.
Our team has mastered the art of geographic, time and season based optimisations, negative keyword mapping, account performance restructuring, algorithmic bid-management, split testing ad creative and ad extensions and more.
As a thank you for continuing to uphold the standards of the Google Partner badge, Google regularly invites us to exclusive events and training to grow our skillset and utilise exclusive platform features for our clients before it’s rolled out across the whole Google Ads platform. Everything that the team at Google can teach us benefits our clients PPC campaigns.
Look for our partner badge, and sign up with a Google Premier Partner.
Do you manage other Google Ads services?
We offer a number of different services that are offered through the Google Ads platform. Our PPC specialists utilise not only the Google Search Network, but also the Microsoft Ads platform more commonly known as Bing Ads to deliver ads to people who are searching for the keywords your campaigns are targeting.
As a Google Premier Partner, we have been able to craft and master our skills across a catalogue of different channels available through the Google Ads platform. To grow your business, speak to Be Media to discuss your future business goals and we will be able to develop a strategic approach that’s more than just delivering a PPC campaign.
If you sell online then Google Shopping ad campaigns are the smartest decision you can make in e-commerce. Promoting your store products directly in search allows for a higher opportunity at selling to people looking for what it is you have to offer.
Be Media have been extremely valuable to our business growth opportunities. The team are true experts in all things digital. Our campaigns have really seen a rise in leads and sales to our commercial electrical business. The team has been amazing we can't thank Be Media enough.
Being in an extremely competitive industry and trying to find that edge and technical understanding of online marketing is essential. After being with a few agencies who seem to promise and not deliver I was skeptical and disillusioned. The knowledge and very clear communication of how the delivery worked gave me confidence Be Media were the digital agency partner for me.
South Perth Locksmith