Google Shopping Ads

Help You Sell More Product

 

Comparison Shopping Engines

Have you wanted to sell your products on deal and comparison shopping websites? We can help you get your product feed into sites like Groupon, PriceGrabber, Shopbot, Ebay etc. Shoppers can compare your highlighted price, shipping, and details with other offerings with easy to see differences. Your CSE feed structures optimised for higher exposure.

AdWords and Bing Product Listing Ads

Paid Search product listing advertising can increase CTR clicks 200% over text search ads alone. Your feed, site, and bids are considered on Google and Bing to determine what search queries trigger your product ads so granular feed optimisation is strategic for selling more product SKU’s online with product listing Ads.  

Marketplace Advertising

With over 20 million monthly visitors and fueling over 36% of all search journeys, Amazon must be a core platform in all professional retail strategies.  Amazon is the largest e-commerce site in the world and among the world’s largest by sales. All other third-party sellers offering new or used products in a fixed-price online marketplace. 

Increase Online Sales with Google Product Ads

Previously known as Product Listing Ads, Google Shopping is a comparison shopping feed or shopping engine that allows people to search, view and compare products. The products are shown whenever a potential customer searches through Google for an item from users who sell online. These can show up on the primary results page or in the shopping tab.

There are two platforms that power Google Shopping: Google Merchant Centre and the AdWords platform. The Merchant Centre is where the product feed can be found which then links AdWords to the product listings of a website. Google Shopping can boost engagement rates as it lets products be listed above Google search results and AdWords.

Product Feed Management

This is basically where information regarding your products is formatted by the system so that it is easily read and understood by Google. You don’t get to choose the keywords in your Product Listing Ads, but Google will crawl your feed and determine if the products are relevant for a specific search query.

Important Feed Elements

  • Product Title
  • Description
  • Product Category
  • Product Type
  • Image
  • Price
  • Brand
  • Tax
  • Shipping and Labels

Keywords and Ad Campaign Customisation Strategies

Dynamic Ad Copy

Automatically populate current prices, location, inventory information within search, social and display advertising to reflect real-time deals and offers for on brand experiences.

Dynamic Ad Extensions

Call information from Google AdWords business data to help populate the sitelink extensions with latest product or service information. Showcase reviews in style with review extensions.

Feed Based Keyword Generation

Fill in your keyword gaps by indexing active keyword sets against product feeds to map out and identify areas for Ad expansion and optimisation. Cover more ground when you map out your feed and Ad keyword targeting.

Dynamic Retargeting

Remarket user based product display Ad units segmented by previous website behavior. Pull in product details like pricing and shipping details, location, product images, special offers and other significant Ad elements to performing audience segments familiar with your brand.

Create Model/SKU Campaigns

Index product feeds to generate highly complex campaign structures for large volume product inventories based off segmented category data and information.

Custom Solutions

If you have something not covered in any of these options and want to sell products online please contact our offices and speak to our technical team to see if we can help you with something a little more customised to your specific campaign.

How Do Google Shopping Ads Help You Sell More?

Eye-Catching Product Advertising

The ads displayed on Google Shopping are very attractive and will show all of the details that a customer would want to know. It will display an image, description, price and any offer made by potential buyers. People can even see the review rating.

Compatible with Various Devices

As more than 80% of Australians own a smartphone and more than 40% shop online, Google Shopping will let sellers put their products up front to potential buyers wherever they may be and whatever device they are using. The ads are also compatible with many devices and are easy to view on the move. Often, people research using their mobile phone and buy on their desktop computer when they get home.

Image Rich Ads Attract Buyers

Google Shopping lets sellers attract buyers by giving discounts, special offers or display price drops. This is the perfect approach for sellers looking to get new customers.

Pay When Results are Achieved

Since Google Shopping is a platform for advertising products, you only pay whenever there are visits actually happening on your websites and bring in actual results. Google offers one of the cheapest when it comes to paid shopping engines, providing a less than average Cost Per Click than regular PPC campaigns.

Advert Setup is Very Easy to Use

Google Shopping lets you sell your products online easily as everything about your product details are set to go. All that will be needed is an XML product feed from the e-commerce platform.

Google Shopping is the best comparison shopping engine for people looking to sell online. Besides having the most traffic, it is also known for giving back the most revenue to people.

To maximise your product inventory and increase revenue, let Be Media help with your Google Shopping campaign. We do a lot with Google Ads, Contact us now to know more!

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