Google Search Advertising Gets More Leads | Be Media
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targeted SEarch ads

drives Leads & Sales

 

There are more than 2 million searches being performed on Google for each second, with many of these search results pages including Google Search Ads. These ads are being paid by businesses who want a cost-effective way to drive qualified traffic to their websites and landing pages. This is a competitive space where people bid against each other so that their ad will show up more times using the keywords people search with.

 

The search ads work just like an auction system, which happens each time a person does a keyword search in Google. In order to win this auction and have your advertisement come up on relevant keywords, a user will have to optimise their bid amount and quality score. The higher the bid amount and score, the better the ad will be positioned. Here are some factors which affect the quality score overall:

 

  • Relevance of keyword based on the ad group
  • Relevance of the ad to the search enquiry
  • Relevance of the ad to the directed landing page
  • Targeted search intent direct to your sales pages.

 

Relevance of the ad to the directed landing page

The right message is shown to the relevant search query 

 

Ad groups are optimised for low CPC and high CTR

Measured overall account performance vs single ad groups

If you’ve never tried using Google Ads before, you might be wondering right now if it is actually worth your while. Check out these reasons below why you should use Google Ads today.

Google Ads Scale Easily

 

What good are paid advertising campaigns when your sales page just does not convert into sales. We have tested and tested hundreds of sales page elements to find consistently converting elements that get sales conversions, if you havent heard of CRO or conversion rate optimisation you might want to take notice. This could explode your ROI and kickstart your business growth.

Optimising sales pages for conversion is a fine art that takes hours of testing and analysing of data to find the winning formula.

Google Ads Generate Results

Quicker Than SEO

For startup companies and new websites, SEO can take a while for it to generate results no matter how much effort you put into it. One of the main reasons for this is because SEO competition is very fierce and search engines want websites to prove that it is worth visiting by climbing up the ranks slowly.

If you choose Google Ads, your business can have an excellent workaround for such a dilemma and can be very useful for startups. As you build up your SEO ranking, you can start investing in a Google Ads campaign to start getting views into your product or service. Its speed also lets users see which keywords work and how they can best approach their audience moving forward.

Google Ads Can Be Simpler And Easier Than SEO

Compared to SEO, Google Ads can be a lot easier to learn due to the fact that there is less data out there that can contradict it. SEO will require a person to know the technique of how it works, how to make it work and the deep knowledge of everything that surrounds it. Apart from that, there are also tools that you need to know to be truly effective.

A Google Ads campaign is pretty straightforward and there are a lot of guides online that can help you get started.

Google Ads Can Have Formats That Are More Engaging

 

The search engine giant has released a lot of formats with regards to their ads in the past years such as in-video ads and product listings. Google is highly motivated in doing this because these ads are more engaging and thus get a higher click rate – which also means a lot more revenue in the long run. More clicks are also beneficial to advertisers because it will have a higher chance of drawing in relevant and potential leads to your ads.

Google Ads Work Well With Other Marketing Channels

Compared to SEO, Google Ads can be a lot easier to learn due to the fact that there is less data out there that can contradict it. SEO will require a person to know the technique of how it works, how to make it work and the deep knowledge of everything that surrounds it. Apart from that, there are also tools that you need to know to be truly effective.

A Google Ads campaign is pretty straightforward and there are a lot of guides online that can help you get started.

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