Do I have to pay Google for this service?
Only if the user clicks on your ad, which will then direct them to the relevant sales page on your site. Google determines how much you pay for an ad according to two factors: Maximum Bid, and Quality Score – the latter covering click-through rates (CTR), keyword relevance (tying in with SEO), and the quality of the landing page.
Think of AdWords as a bidding system for keywords. Google will multiply your Maximum Bid on a keyword/keywords by the Quality Score to determine your ranking in the search results. Catering to budgets of all sizes, even a bid on the lower end can be money well spent if its Quality Score is high. AdWords also offers smart tools for measuring and tracking results. This means we can tailor your campaigns accordingly.
How Does Google Ads Drive Leads?
The way the Ad platform works is by showcasing your targeted business text or image advertisement to people that are searching for your keywords and phrases on Google. These people are looking for the product or service that you provide and your advert will be shown at the top and bottom of the search results in places people are most likely to see them. When the person searching online clicks through from your ad to your product or service page they become a lead because they are interested in what you provide or sell online.
If you don’t know if Google Ads is for you speak to us about your business goals and we will help you to determine the best-paid advertising method online. Google Ads can help you to generate leads fast, working with an Adwords management agency helps you improve conversion rates, lower ad spend and to scale your winning PPC campaigns.
With our AdWords expertise, we’ll keep you ahead of your competitors.