Conversion Rate Optimisation
Conversion Rate Optimisation or CRO is the process in which the percentage of visitors who come to a website and take the desired action is improved. This can come in the form of purchasing a product or service, filling out answer forms and more. The process in the world of CRO involves finding out how users go through a website, the actions that they take and what is hindering them from accomplishing its goals. This is especially important for optimising the success of Google Ads campaigns.