If you’re not running Google Ads web retargeting you are losing sales right now. That’s a fact. 98% of users will leave your site without buying anything, but with a smart retargeting strategy, you can easily re-engage these prospects.
Re-engage lost leads
Approximately 96% of your website’s visitors won’t be ready to buy when they first visit.
Retargeting helps remind them you exist. Once they’ve been reminded, 70% of them are converted from browsers into buyers.
Be on top of every prospect
72% of customers abandon their carts before they’ve completed check out. Sometimes it’s because they think they’ve found a better deal. Sometimes it’s because they’ve changed their mind. Most of the time it’s because they have a new notification and totally forgot what they were doing ten seconds ago. Retargeting reminds them what they were looking for and gets them back on track no matter where on the web they end up going.
Be smarter with your investment and maximise your ROI
Retargeting is a much more powerful and efficient way of getting attention than approaching people cold. With retargeting, the hard work of piquing customers’ interest is already done – you’re simply re-engaging with a warm lead and encouraging them back to your site.