We focus our efforts on providing strong local signals to the search engines.
We promote your business to more people, this puts your business in front of more prospective buyers.
This strategy works alongside any other marketing service you have running. Local focus is a good starting point.
To capture more of your market Google My Business has some powerful features that allow you to be there when they need you.
Local SEO Campaigns Provide Results
Your Google My Business listing is one of the most powerful tools in the SEO toolkit. There are many listings sites and social platforms today that people can use to promote their local business. But for small companies that have limited resources, this can be a challenge.
Determining the best approach to which you should allocate your time and effort becomes even more important. Weighting in the pros and cons of each platform and what each has to offer for your business’ needs becomes a priority.
If you’ve never heard about the phrase GMB optimisation’ before and don’t know what it means, you should continue reading. If there is one platform that you can’t pass up for local SEO, that’s Google My Business.
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Reasons GMB Optimisation is Valuable for Local Businesses
Consistent Online Information
One of the key attributes that Google looks for in businesses before they push them up in ranking is the consistency of its information found on the web. Claiming your listing on Google will help make sure that every citation of your business is correct and avoid any detrimental effects of wrong data.
Wide Range of Tools
You can benefit from a variety of robust tools to inform and attract local customers about your business such as product lists, menus, accepted payment types and hours of operation. You can even include interactive features such as reviews and photos.
In-Depth Local Competitor Analysis
Everyone wants to beat their competitors, the analysis we do is extremely helpful even if you pick up a couple of our insights we really peel back the curtains on what your competitors are doing.
GMB comes with its own analytics that enables local businesses to learn more about their consumers. For example, it’s possible to find out where the requests for the driving directions to your business are coming from through Google Maps – giving you an idea where you can expand to in the future.
Now that you’ve read about what is Google My Business, you should go claim and update your business information on the platform.
If you don’t take the time to do some GMB optimisation, you’ll be missing out on one of the best ways you can come up in Google search results for free!
Download our full guide here on How to Setup, Optimize and Manage Google My Business.
Local Link Building
We make a priority of giving Google as many signals as we can that your business is local to your areas of service. This plays a part in helping people find you and people looking for you can now see you listed right there where your competitors are.
Think of link building as the web’s referral system. A targeted user is far more likely to find and trust your site when a reputable external website directs them straight to your site. Link building for the sake of it however won’t do much in the way of your site’s popularity and ranking a backlink will only provide some local SEO power if it takes the user to a relevant site with unique, quality content.
Take Advantage of Local SEO and Google Maps
The greatest gift Google has given local business owners is the Google My Business free platform to advertise and promote local business services. The competition is every other business listed on Google maps that is not your business.
The more recent feature releases inside the GMB dashboard allow businesses to communicate directly with potential customers, engage with like and follow reactions and promote status updates, new products, events and deals through Google posts.
The power comes from being there in the moment for a potential customer. We believe this is where local SEO comes to your aide by providing you with the right signals to make your brand even more visible in local search through maps or the search results pages.
If you don’t take advantage of this free platform to promote your business you can be sure that your immediate competitors will be using this to try to get 1UP on your business.
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You’ll achieve your business goals thanks to our comprehensive services.
What is Google My Business?
For those who are new to digital marketing, there are some basic aspects that you need to learn and understand about Google My Business and what it offers. The platform is free and will not replace the website of your business. In fact, it actually complements your existing site by providing a public identity for your business by being listed on Google. The data that you provide for your business here can appear on Google Search, Google+ and Google Maps.
It is possible to display information about your company here including the time it opens and closes, contact numbers and a link to your website. Google has even released a new feature that allows users to post a link to articles or any events they have planned for the future.
Work with Be Media to get your business showing on the map.
How much will local SEO help my business?
The benefit to your business of a local SEO campaign is helping you capture more local leads for your business.
Google Maps is a huge source of leads if used the right way and what the local aspect of this service does is focus on local search.
The key searches we look at here are:
- Map searches
- Location searches
- Industry searches
- Intent searches
Each of these provides us with a set of actions we can deliver to maximise the signals that your business provides Google to show more of you for that term. Very powerful for local businesses that wnat more leads.
Be Media have been extremely valuable to our business growth opportunities. The team are true experts in all things digital. Our campaigns have really seen a rise in leads and sales to our commercial electrical business. The team has been amazing we can't thank Be Media enough.
Being in an extremely competitive industry and trying to find that edge and technical understanding of online marketing is essential. After being with a few agencies who seem to promise and not deliver I was skeptical and disillusioned. The knowledge and very clear communication of how the delivery worked gave me confidence Be Media were the digital agency partner for me.
South Perth Locksmith