Updated Live Feed
The merchant center sends live feeds throughout the day so if you add new proucts or new ratings happen or sales it’s live in real-time. Improving user experience.
The Google merchant centre allows you to see some very detailed reporting of product performance and campaigns.
Every merchant using the shopping advertising feature has a seller rating attached to them. If you sell quality goods you get high ratings.
Product listing Ads are right in the purchase phase of the buyer journey. You want to be there when someone wants to buy.
Google Product Listing Ads
Paid Search product listing advertising can increase CTR clicks 200% over text search ads alone. Your feed, site, and bids are considered on Google and Bing to determine what search queries trigger your product ads so granular feed optimisation is strategic for selling more product SKU’s online with product listing Ads.
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Product Listing Ad Performance
Previously known as Product Listing Ads, Google Shopping is a comparison shopping feed or shopping engine that allows people to search, view and compare products. The products are shown whenever a potential customer searches through Google for an item from users who sell online. These can show up on the primary results page or in the shopping tab.
There are two platforms that power Google Shopping: Google Merchant Centre and the Google Ads Service. The Merchant Centre is where the product feed can be found which then links Google Ads to the product listings of a website. Google Shopping can boost engagement rates as it lets products be listed above Google search results and AdWords.
Eye-Catching Product Advertising
The ads displayed on Google Shopping are very attractive and will show all of the details that a customer would want to know. It will display an image, description, price and any offer made by potential buyers. People can even see the review rating.
Managing Product Feeds
This is basically where information regarding your products is formatted by the system so that it is easily read and understood by Google. You don’t get to choose the keywords in your Product Listing Ads, but Google will crawl your feed and determine if the products are relevant for a specific search query.
Important Feed Elements
- Product Title
- Product Category
- Product Type
- Shipping and Labels
Product Based Dynamic Retargeting
Remarket user based product display Ad units segmented by previous website behaviour. Pull in product details like pricing and shipping details, location, product images, special offers and other significant Ad elements to performing audience segments familiar with your brand.
Product Keywords and Ad Campaign Structure
Dynamic Ad Copy
Automatically populate current prices, location, inventory information within search, social and display advertising to reflect real-time deals and offers for on brand experiences.
Dynamic Ad Extensions
Call information from Google AdWords business data to help populate the sitelink extensions with latest product or service information. Showcase reviews in style with review extensions.
Feed Based Keyword Generation
Fill in your keyword gaps by indexing active keyword sets against product feeds to map out and identify areas for Ad expansion and optimisation. Cover more ground when you map out your feed and Ad keyword targeting.
Create Model/SKU Campaigns
Index product feeds to generate highly complex campaign structures for large volume product inventories based off segmented category data and information.
Dig a little deeper
You’ll achieve your business goals thanks to our comprehensive services.
Do people buy products on Google search?
The answer is Yes. Some of our biggest clients are running Google shopping Ad campaigns and seeing very positive results.
The ease of searching for a coffee machine in Google and seeing the top advertised products right there allows for in the moment shopping decisions to be made.
You want to be there when that person makes that decision.
How do I know if my business needs product Ads?
Do you have products that you sell online? that’s the starting point.
If people search for what you sell then you should consider running a Google shopping campaign. You can sell more products faster just from having your products listed in Google product search.
Still unsure if this will work for your business? contact our team and we can help assess if this is good for your business.
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