Growth Marketing Using A Strategic Framework

The Framework Built To Grow & Scale Businesses

 

The online world is now so complex that a one strategy approach is rarely enough to drive real business growth. As customers move between smartphones, laptops and smart watches engaging in every form of media from social media, online streaming, reading the news, working and researching we need to ensure your marketing strategy is reaching them in the right places.

Our Agile approach involves looking at the entire customer journey a prospect takes in their path to purchase your service or product. Our strategies always involve multiple channels in order to ensure we aren’t overlooking key sections of this journey where the investment in that prospect may fall over if we don’t capture them at this buying moment.

Leverage The Buyer Journey

 

What every business wants and needs is loyal customers.
But, how do you attract the right customers and nurture them in a way that aligns with their needs? The buyer journey approach looks at each step in the journey to purchase and ensures your marketing takes these into consideration and has a strategy to convert into a sale.

1. Growth Discovery

 

During the awareness phase, you need to tailor your marketing and advertising to meet the needs of your customers. When it comes to crafting content, consider the following:

  • What are your customers’ goals or challenges?
  • How can you provide solutions for your customers?
  • What happens if your customer doesn’t buy? Is it a critical purchase?
  • Why should your customer prioritise this purchase over others?

Channels to build awareness include:

  • Social Media (Facebook, Instagram, Linkedin, Youtube)
  • Content Discovery and Amplification
  • SEO and Google Adwords
  • Display advertising
  • Digital PR

2. Build A Brand

 

Now that your customers are aware of their problems and have some initial exposure to your solutions, the buyer journey moves into the consideration phase.
During the consideration phase, your customers begin to look at options for solving their problem. Once a customer has decided on a solution – whether to purchase a product or seek the help of a service – they weigh up different options.

Key Channels:

  • SEO and content marketing
  • Local SEO and reviews
  • Google Adwords
  • Web Retargeting
  • Facebook and Instagram Retargeting

3. Building A Lead Generation Strategy

 

4. The Loyalty Phase

 

Studies show that 5% rise in customer retention increases profits by up to 125%, so focusing your efforts on building loyalty is a no-brainer. Even after a transaction, there’s a multitude of ways to stay engaged with your customer to provide them with new and relevant offers.

Authentic communication and adding value outside of normal transactions can help your customers learn more about your business and what you offer. Building connections with customers over time is one of the most effective ways to drive sustainable business growth.

Key Channels:

  • Web Retargeting
  • Email Marketing
  • Customer Relationship Management (CRM) software
  • Content marketing
  • Facebook and Instagram Retargeting

Sales Funnel Strategy

More  Growth Strategies

Marketing Automation 

Programmatic Advertising

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People Working on it

Our digital services team is the best in the field with a fierce commitment to measurable results and outstanding service.

Jordan Fogarty
CEO
Justin Beavis
Digital Campaign Specialist
Victoria Jobling
Digital Training Specialist
Cameron Antonio
Digital Campaign Specialist
Sam Cochrane
Digital Strategist
Nigel Fisher
Digital Team Leader
Ellie Robinson
Digital Campaign Specialist
Shane Pollard
Product Team Leader

Tom Brownbill - Chariman of Design & Construct

"Before Be Media we tried to work with a number of other companies without the real level of results and service we needed - after over a year with Be Media we've had excellent results and i highly recommend them."

Marian Rubock - Owner of Marian Rubock Clinic

"I've been in business 12 years, i have tried so many companies... since engaging Be Media i have had not only more enquiries and conversions, but it's been consistent... it's been a godsend."

Michael McGrady - Head of Digital

"Be Media helped us exceed any historical figures in only 3 months since launch. Not only am i happy with the results but the team are also willing to go above and beyond which is a rare find in today's marketplace."

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I want to Learn More First

 

  • Specific Strategies on how to avoid becoming one of 80% of businesses that fail within their first 2 years
  • How to maximise the Awareness phase and exactly what channels you need to be in and what questions you need to be answering
  • How to get cut-through and stand out in the Consideration phase when your customers are deciding

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