All influencer marketing campaigns are given a strategic review of the influencer’s reach, activity, and past promotions.
We use our social software, technology, and research tools to create, develop and create social influencer partnerships.
We have worked on large multi stage influencer campaigns with some of Australia’s most influential profiles.
We ensure we map the complete buyer journey so you can drive higher conversion from the first mention to return & sale.
Influencers Using Instagram Platform
Although not something new, influencer marketing has become a trending and hot topic for many marketers lately on social media. This is probably because they have started realising just how powerful it can be, especially as an alternative choice to the traditional methods of advertising which can be far more costly. Consumers today are starting to wise up to being advertised to and the marketing messages that are being put out are losing credibility each day. We help you craft the message and get it broadcast from people like your perfect audience so it catches on and more people engage with your brand.
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Who Can Be An Influencer?
We look for people who have highly engaged followers, in our geolocation and serving one of our seed topics relevant to our client’s business. The person must have a following that they can provide an influence over to promote our product or service. These are the minimums.
You might have heard of this term used already, but one of the biggest misconceptions about them is that they are people who have large followings on social media. Compared to popularity, trying to influence someone would require a specific result such as a change in their behaviour or thinking. Therefore, influencers are people who have the ability to change the perception of others to get them to do something they’d otherwise not do.
When it comes to the world of marketing, influencers are people who can help them get people to buy their products or services. But how can an influencer do this? There are three important factors that an influencer must have namely reach, salesmanship and contextual credibility. The stronger these factors are, the better the influence potential of a certain person.
Influential Marketing Done Right
Perhaps the easiest way to start working with an influencer is to give them money to endorse your products or services. Many advertisers have used popular individuals in their campaigns for a long time. In the world of marketing, marketers are simply using their familiarity and credibility to sell. Although this kind of tactic might work, it isn’t what we can call as influencer outreach but as a celebrity endorsement.
Another approach that you can do with influencers is by borrowing their reach. Most marketers in the advertising industry do this today. They search for people who have a huge following on social media and pay them to advertise. This approach doesn’t maximise the opportunities for influencer marketing and is actually just sponsored advertising.
The best approach that you can do with influencer marketing is to simply not include financial compensation. Rather, it would require the understanding that these influencers love being recognised, have access to firsthand data and be the first to know in their areas – all of these are important in strengthening their influence.
Influencer marketing should be focused on creating sincere and personal relationships with these influencers and sharing important, unique and exclusive information with them. The good thing about these influencers is that they are curious, so marketers with a useful and interesting product should have no problem knowing what would be of value to these individuals.
Create Advocacy In Your Market
Being honest and genuine should be the two key aspects when doing influencer marketing. You’d want an influencer to talk about your product or service because they want to and because they find your brand interesting and the data you provide useful to their followers.
Proper influencer marketing requires a lot of time, focus and dedication. When performed right, influencer marketing can be a huge multiplier as it is capable of leveraging credibility, salesmanship and reach of the social media influencers who can advocate what you’re selling to people.
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Who decides what influencer to work with?
You do. The choice is all yours. We will provide a shortlist of who we think would be a good fit to work with your business and the reasons why we think it would work.
The actual decision to team up will need your approval. We will filter the thousands of potentials down to a list of 10 or so for you to see the fast facts and make a choice.
What type of collaboration can I expect?
Once we know the product or service you want to promote we can provide you with types of campaigns that will work best.
You might want to get the person in for the service a=so they can Livestream or take a bunch of photos with you and your team.
You could provide some of your products so that the influencers can test it and provide shout outs and mentions highlighting your brand name and social media handles.
These are two popular examples of what to expect with an influencer campaign.
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