Start With A Pin
You can use image pins to capture an entire new audience on Pinterest. The beauty is Pinterest wants to promote more businesses.
More than 250 million people use Pinterest every month. With Facebook in privacy woes, people are turning to Pinterest.
We live in a mobile first world, the Pinterest App is growing in popularity and gives people what they want. Fresh content.
Women lead the way on Pinterest but Men are signing up in droves. This platform is a real gold mine for businesses.
Pinterest Ads Platform
A user enters a keyword into Pinterest and your business Ad pops up first, sounds ideal, right? Pinterest advertsing can help you achieve that goal. Almost 50% of users click the first search result in Pinterest, generating valuable traffic to your website. A form of Search Engine Marketing, Pinterest allows you to reach and retarget your ideal customers so they can see your ads and messages.
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Market with Promoted Pins
Social media has well and truly established itself as a daily routine in millions of people lives. No longer are Facebook, Instagram, LinkedIn and YouTube considered fads – these platforms are here to stay. Their reach is expanding, and just like any other medium out there, this is an opportunity to reach your potential customers. From direct advertisements to brand establishments, social media offers a world of potential/opportunity for your business to grow like never before.
Put simply, the buyer journey is the purchasing experience and process of your customers. Consisting of four stages – awareness, consideration, purchase and loyalty.
The buyer journey significantly impacts the channels you use, the content you create, the audience you target and the way you communicate.
Shopping Pins For Ecommerce
Through the use of advanced tracking and optimisation software we are able to increase the performance of each campaign on a consistent basis as we gather more audience data, conversion information and sales performance.
Take advantage of one-tap pins. Every social media campaign we build is focused on 3 core areas – audience engagement, conversions and sales. Social media, as a part of the overall marketing strategy, allows us to communicate with your potential customers in a more relaxed environment and ensure they are receiving the appropriate information and insights they need as they make their buying decision.
Marketing Your Business With Pinterest
That like button is a powerful thing. It means you’ve earned a place in your customers’ frenzied online world. They call it an online community because the users talk back, and you can learn from each other – responding quickly to your followers and building your reputation as a dependable brand. Make your social media fans the first to learn about new products and share special deals. It’s old-fashioned word of mouth without the limits of time and geography.
We take an agile approach with our strategy to ensure that the social channels being used are the optimal channel to achieve the desired results. Through quarterly strategic planning and optimisation we make key decisions to ensure these sales objectives are being met.
Dig a little deeper
You’ll achieve your business goals thanks to our comprehensive services.
Why do you suggest Pinterest for advertising?
We study trends and we know where the market is turning to after so many Facebook privacy concerns. Younger people are flocking to Pinterest to get the latest fashion trends and product releases.
Pinterest is growing in popularity and sits a close 2nd behind Instagram as the millennial’s most visited platform.
We have seen a huge spike for our eCommerce clients that a lot of purchase decisions are being made on Pinterest. A study by Hootsuite confirmed that 90% of platform users are researching on Pinterest and taking action on related served Ads in the research phase, turning into purchase decisions.
This is why we strongly suggest Pinterest.
Can Pinterest work for a local service business?
Pinterest Ads work extremely well for eCommerce brands, saying that we see local business Ad campaigns getting good results using Pinterest.
The way local service-based businesses can use Pinterest is a little bit different to the way that retail brands will use the platform.
If you have a local services business and want to explore using Pinterest Ads for your business, reach out to our digital team and get a free strategy session to explore just how this platform can work for you. Contact our digital sales team here.
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