The People
At the start, a persona routine is created and perfect audiences are identified. Once these are set up the advertising cycle will start showing ads to the best audience.

Data Driven
The AI used to deliver ads uses a lot of touchpoint calculations to define the best audience to show your adverts to and what time will be most effective.

Smarter Advertising
Programmatic ads can identify the best audiences, times and phases in the buyer journey to show your ads. Smarter advertising.

Buyer Journey
The delivery of your advertising is segmented by the audience journey that are most likely to engage and buy from you.

Smarter Campaigns Using Programmatic Ads

Programmatic advertising uses intelligent automated buying and selling of online advertising. Very specific targeting tactics are used to segment audiences using data so that advertisers only pay for ads delivered to the right people at the right time, and depend less on the “spray and pray” method associated with manual delivery of digital advertising.

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Automated Advertising Delivery 

 

The full automation of buying ads isn’t the sole focus here. In a traditional approach, you’d have to prepare ad tags and insertion orders manually, which can be more labour intensive and time-consuming. By using programmatic ads, people will have more time to focus on the improvement and optimisation of their ads.

There will always be a need to optimise and plan for online advertising, but using programmatic ads will mean fewer ad buyers. The advantage of using the software, however, is that those performing these tasks will be able to plan, optimise and target their advertising a lot better.

 

Powerful Audience Targeting 

You Save Money – When talking about marketing automation, most people would think that it’s an automated process made to save time so marketers won’t have to manually perform routine tasks that are tedious. But with programmatic ads, the automation itself helps save marketers money. It does this by utilizing an artificial intelligence component that is meant to optimise ad runs. This AI would actually study and learn which campaigns will give the marketers the best returns.

It Uses Modern Features – Programmatic ads are designed for precision and accuracy, and not the old hit-or-miss campaign types. The latter approach was horrible and cost marketers a lot more money for their efforts. With programmatic ads, you can lean on an algorithm that will figure out where the money for your ads will be spent best. All that is needed is to feed its program the info regarding your campaign together with its key performance indicators.

Segmented Market Intelligence

It Prevents Fraud – The artificial intelligence algorithm in programmatic ads are capable of detecting ad frauds and avoid them. It is possible to experience less fraud when you switch to this automated solution. However, you will still need to keep an eye out for bad folks who will always look for ways to get around these systems. You’ll still need to exercise due diligence to prevent this from happening to you.

Big Data Cruncher – One of the best reasons to choose programmatic advertising is that it lets users chow down on big data. This is very important today, especially with micro-targeting opportunities. It’s quite impossible for human beings to go through countless data stored in a Big Data repository, but the good news is that programmatic solutions can do this. This means that you can run your campaign aggressively on a well-defined market segment because the automated system will take care of this for you.

 

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Frequently Asked Questions

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What is programmatic advertising?

Put simply, programmatic advertising is buying and selling of media. To explain further, programmatic advertising helps decide which impressions to buy and how much you should pay for them.

Programmatic advertising automates the process in real time to specific audiences and demographics.

How much does programmatic advertising cost?

That’s a tricky question and will depend on a number of factors including industry, format and placement on page. Typically programmatic advertising is based on cost per 1,000 impressions. Based on the level of targeting you want and need, we will help you
devise a plan which stretches your marketing budget.

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