All search marketing campaigns are developed following the overall growth strategy we develop for all clients, ensuring every dollar spent is achieving full utilization.
We use our advanced software, technology and research tools to create, develop and optimise your campaigns consistently.
We are renowned for our premium strategy, delivery method and tools and are a Google Premier Partner and have been continually awarded for our approach.
We ensure we map your complete buyer journey so you can drive the highest conversion possible from first click, to return and sale.
Social Media Reputation Management
As people frequent businesses on social media there may be a time when the expectations they had of service were not met. We have seen it before they quickest way to snowball bad karma towards business is by slamming them on social media. People begin to jump on the bandwagon and the next thing you know your business is on the brink of being out of business.
There is some fightback when this type of problem arises and it is in the form of reputation management. Having your social media accounts handled by a social media agency can help lessen the blow should anything happen.
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Protect Your Brand Online
We are living in a world that is driven by technology and where social media reputation has a very big influence on people’s lives. This resulted in everyone being their own personal brand, and that reputations are capable of spreading worldwide with just a click of the mouse. That is why it is important to know what reputation management is all about and how it can affect a person or brand’s future.
Things that you do in life, no matter how big or small that could be from years ago if left unchecked will resurface. And once that type of content gets brought back to life, it is likely to remain in the spotlight among your many other business mentions. These depictions should not reflect to the kind of individual you are now and should also not be the first thing that people see when they want to read about you.
That is why with reputation management, you have the opportunity to get rid of the negative content or to put them down. One commonly performed reputation strategy is by burying these negative content by replacing them with positive ones. Such content is meant to focus on the desired image you want for your brand instead. Handling the loose threads is one way that reputation management can help your business.
Target the Right Customers
Getting your ads in front of buyers, with credit card in hand looking to engagement of buy right now. Sounds like a dream? Google Ads is one of the fastest and most efficient growth tactics available.
Our team has experience in campaigns from some of Australasia’s largest brands, to small local businesses. Through our know-how and expertise, we can setup, manage and continually optimise your Google Ads campaigns to ensure your budget is achieving the highest possible return for you. We don’t just track cost-per-click and other vanity metrics, we track the whole buyer journey and key metrics such as cost-per-lead and cost per acquisition of new customers.
Retain A Positive Reputation
Whatever your business growth goals, nothing can cripple your business more than a wave of negative reviews. With social media making it easier and easier to give unchallenged feedback about a business this type of social reputation can cause damage to your brand.
The negativereviews start and then the negative comments and then the trolling of your brand on social media./.
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Do all businesses need reputation management?
Having read the information above, it is clear why reputation management is important for both individuals and businesses. Although the information will depend on each unique circumstance, there are several basic scenarios where you can use social media reputation management to make a lasting impact. One scenario is when a person tries to search for your brand and is greeted by the negative content in Google. Such content can come in the form of posts from an unhappy employee, unhappy customers, from a bad relationship, negative news or reviews, embarrassing videos or photos from college, and a lot more.
Why is reputation management important?
Seeing as the Internet is one of the biggest sources of information right now, it is crucial that the information that people find online is accurate and relevant. By establishing the online reputation of yourself or your brand, you help fight the growth of any misleading information, news and content. Unfortunately, what we read on the web nowadays isn’t always true, but with reputation management, things can be set straight.
Online Reputation Management (ORM) is important for both people and businesses in developing the credibility and trust of their brand. The reason for this is because a good reputation and online image would make people to more likely do business with your company and feel confident to reach out.
But if people search for you and find negative content or reviews, they would most likely feel hesitant right away and will develop a distrust for your brand. Sadly, this can happen whether the information provided is true or not.
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