All search marketing campaigns are developed following the overall growth strategy we develop for all clients, ensuring every dollar spent is achieving full utilization.

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We use our advanced software, technology and research tools to create, develop and optimise your campaigns consistently.

We are renowned for our premium strategy, delivery method and tools and are a Google Premier Partner and have been continually awarded for our approach.

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We ensure we map your complete buyer journey so you can drive the highest conversion possible from first click, to return and sale.

Retargeting on Facebook Ads Platform

The process of bringing website visitors back to an online store or website who have not converted during their first visit is called retargeting. Facebook is an ideal platform to do this because the set up is easy and there’s a high chance that your visitors are among the billions of individuals actively using social media. This gives you an excellent opportunity to be where your potential customers are.

Before you should start applying the tips provided in this blog for retargeting, it is important that you have your own Facebook Ad account set up and available. Your Facebook Pixel should be installed and keeping track of website traffic together with other events on your website.

Looking for Paid Facebook Advertising Services


Follow Up Ad Opportunities

If people visit your website using their mobile devices but never buy from them, then it is best that you apply your retargeting ads only on desktop. You can find out which devices visitors are using by heading to Google Analytics and looking under for your performance metrics.

You can see an example in your Google Analytics account by going to:

✔️ Audience 

✔️ Mobile 

✔️ Overview

Keep an eye on the mobile conversion rate and the total revenue this statistic has made. You might want to consider turning off your mobile ads if desktop users are outperforming the mobile visitors significantly.

Get insights like this and much more when you partner with Be Media for your marketing campaigns.


The Right Message Brings Them Back

There are some people who abandon their shopping carts because they want to see if there’s a better offer or simply because they changed their minds. A survey has even shown that more than a quarter of online buyers admit leaving their carts because of a change of mind. At the same time, 36% did so because they found a better deal somewhere else.

To win these customers back to your online stores, give them something that will make their purchase a better deal than your competition. There are some online shops that provide discount codes for a limited time. Statistics show that this kind of strategy works and that more than half of your abandon shoppers will go back and purchase the product that they left behind.

Stand Out In A Busy Market

Giving discounts can be very effective, there are also other ways to make your shoppers return without having to cut down on prices. A good example is to provide things such as free shipping, providing a freebie or a product sample for each purchase. People like receiving things for free especially from a brand they like.

A recent review of our top-performing campaigns revealed that people will most likely interact with something that they are familiar with compared to something that is completely new to them. This means that in a crowded place filled with unknown ads and other content, the attention of people can be caught a lot easily by things that they already recognise.

With that being said, showing products ads to visitors who were previously interested in them can give your online store a better chance of catching their attention once again. The dynamic retargeting ads offered by Facebook will show products that people have previously viewed, making them especially efficient and relevant to take advantage of.

Dig a little deeper

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Frequently Asked Questions

View All FAQs >

Will I be able to retarget everyone?

No, you can only retarget people who have engaged or interacted with your business on Facebook or your website.

Can I use retargeting instead of Facebook Ads?

The answer is no. You need to be running Facebook Ads or Instagram Ads to be able to run the retargeting feature. If you do not have Ads running there will not be anyone to retarget.


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