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Retargeting on Facebook Ads Platform

The process of bringing website visitors back to an online store or website who have not converted during their first visit is called retargeting. Facebook is an ideal platform to do this because the set up is easy and there’s a high chance that your visitors are among the billions of individuals actively using social media. This gives you an excellent opportunity to be where your potential customers are.

Before you should start applying the tips provided in this blog for retargeting, it is important that you have your own Facebook Ad account set up and available. Your Facebook Pixel should be installed and keeping track of website traffic together with other events on your website.

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If people visit your website using their mobile devices but never buy from them, then it is best that you apply your retargeting ads only on desktop. You can find out which devices visitors are using by heading to Google Analytics and looking under for your performance metrics.

You can see an example in your Google Analytics account by going to:

✔️ Audience 

✔️ Mobile 

✔️ Overview

Keep an eye on the mobile conversion rate and the total revenue this statistic has made. You might want to consider turning off your mobile ads if desktop users are outperforming the mobile visitors significantly.

Get insights like this and much more when you partner with Be Media for your marketing campaigns.

 

The Right Message Brings Them Back

There are some people who abandon their shopping carts because they want to see if there’s a better offer or simply because they changed their minds. A survey has even shown that more than a quarter of online buyers admit leaving their carts because of a change of mind. At the same time, 36% did so because they found a better deal somewhere else.

To win these customers back to your online stores, give them something that will make their purchase a better deal than your competition. There are some online shops that provide discount codes for a limited time. Statistics show that this kind of strategy works and that more than half of your abandon shoppers will go back and purchase the product that they left behind.

Stand Out In A Busy Market

Giving discounts can be very effective, there are also other ways to make your shoppers return without having to cut down on prices. A good example is to provide things such as free shipping, providing a freebie or a product sample for each purchase. People like receiving things for free especially from a brand they like.

A recent review of our top-performing campaigns revealed that people will most likely interact with something that they are familiar with compared to something that is completely new to them. This means that in a crowded place filled with unknown ads and other content, the attention of people can be caught a lot easily by things that they already recognise.

With that being said, showing products ads to visitors who were previously interested in them can give your online store a better chance of catching their attention once again. The dynamic retargeting ads offered by Facebook will show products that people have previously viewed, making them especially efficient and relevant to take advantage of.

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Frequently Asked Questions

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Will I be able to retarget everyone?

No, you can only retarget people who have engaged or interacted with your business on Facebook or your website.

Can I use retargeting instead of Facebook Ads?

The answer is no. You need to be running Facebook Ads or Instagram Ads to be able to run the retargeting feature. If you do not have Ads running there will not be anyone to retarget.

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"Working with Be Media has been a great experience for our Balmain based dental practice. They are very attentive and certainly deliver the quality SEO service promised"

 

Dr Flora Galoustian 
Owner Balmain Dentist

 

"We needed a digital partner that could support ACTON's digital transformation. We wanted to be the leader in the housing market and Be Media is certainly helping us get to that position and are with us every step of the way."

 

Travis Coleman
CEO Acton Real Estate

"When I partnered with Be Media I got to work with people who already knew my industry and the terminology and type of customer I want to attract. This really helped me accelerate my online marketing campaign success."

 

Steve Sell
Loans 123

"Great company, great people, great results. I highly recommend Be Media not just for SEO but for the full marketing setup. They really know what works."

 

Louis Thorp
Castle Security

"We have found Be Media to surpass our expectations in regards to the product delivery and customer service. We look forward to working with them in building our online presence and brand."

 

Leanne - Manager
Safeguard Industries

"Be Media helped me through the process of my website from start to finish with the utmost attention to detail. I am already receiving new leads and thank the wonderful team who put so much effort in."

 

Kim Allen - Owner
Allen Air

"Wonderful service and to date have delivered a very smooth experience with rebuilding our website."

 

Adam - Manager
Allgem Jewellers

"Top company to partner with. We have worked with Be Media to handle our website and online marketing needs and found them to be very effective. From sale to the ads going live very helpful. Highly recommend."

 

Friday & Fran - Owners
Friday's Jetskis

"Be Media have been extremely valuable to our business and growth opportunities. From meeting Scott and him sharing the opportunities available to us in our digital market to then working with our campaign manager Ellie and Nigel helping us see what we can offer to bring more leads and sales to our commercial electrical business have been amazing. We can't thank Be Media enough."

 

Trent Peterson
Cablewise Electrical

"We are so happy with all the online support Be Media has given us. Special thank you to Alex. He has gone above and beyond to meet our digital marketing needs. HIGH FIVE."

 

Veronika Lund - Practice Manager
Glen Forrest Family Dental

"Being in an extremely competitive industry and trying to find that edge and technical understanding of digital marketing is essential. After being with a few different agencies who seem to promise but not deliver I was skeptical and disillusioned. But since my first contact with Be Media's Scott Pattrick, I could tell things would be different as he gave me immediate confidence with his knowledge and clear communication of the delivery process. Along with this, I have also had clear communication with my account manager Alex who continues to go out of his way to explain and help my consistent demands. If you want a marketing agency you can truly partner with Be Media is your company."

 

David Kimber -  Owner
South Perth Locksmith

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