We use a bid strategy to keep your Ads showing in the best converting position. The top spot doesn’t always get the best conversions.
High Click Through
Users will often click on the top Ad placements even if they don’t want to see an Ad. These top positions get a very high click-through rate.
Pay for Positions
The top Ad spaces in search are a constant bidding war between businesses who will make money from that Ad placement.
Sell in Search
The ability to sell your product or service direct in when people search can help provide a solution to a problem.
Google Ads Platform
There are more than 2 million searches being performed on Google for each second, with many of these search results pages including Google Search Ads. These ads are being paid by businesses who want a cost-effective way to drive qualified traffic to their websites and landing pages. This is a competitive space where people bid against each other so that their ad will show up more times using the keywords people search with.
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Search Ads Target In The Search
The search ads work just like an auction system, which happens each time a person does a keyword search in Google. In order to win this auction and have your advertisement come up on relevant keywords, a user will have to optimise their bid amount and quality score. The higher the bid amount and score, the better the ad will be positioned. Here are some factors which affect the quality score overall:
Ad Group Targeting
Relevanceof keyword based on the ad group Relevanceof the ad to the search enquiry Relevanceof the ad to the directed landing page
- Targeted search intent direct to your sales pages.
Ads Optimised for Clicks & Conversions
We create a strategy around Ad targeting, schedules and bidding to make your adverts more relevant to the people you want to show them to, at what time and above competing adverts.
The focus is on creating relevant sales offers in the Ads and to create and optimise for clicks and more importantly conversions. We can also make suggestions around the messaging and the landing page that people see after clicking the ad to make it a better experience overall.
If you’ve never tried using Google Ads before, you might be wondering right now if it is actually worth your while. Check out these reasons below why you should use Google Ads today.
Google Search Ads Scale Easily
What good are paid advertising campaigns when your sales page just does not convert into sales. We have tested and tested hundreds of sales page elements to find consistently converting elements that get sales conversions, if you haven’t heard of CRO or conversion rate optimisation you might want to take notice. This could explode your ROI and kickstart your business growth.
Optimising sales pages for conversion is a fine art that takes hours of testing and analysing of data to find the winning formula.
If you choose Google Ads, your business can have an excellent headstart on businesses not using paid ads. Search advertising allows you to send visitors to your money-making products or services using paid traffic.
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How are search ads different from Google Ads?
Search Ads are text only and show in Google search. The other Google Ad products can be banner images, videos and Gif images.
Text Ads are the most popular. They are the little advertising blocks that appear first, second, third and fouth after most Google searches.
Do these types of text Ads have higher conversion rate?
The Ad type conversion rates differ per industry and will really depend on your messaging and unique selling position.
If 4 Ads are all at the top of the search and sell the same thing the winner will be the one that crafts the best message.
Text Ads convert very well.
Be Media have been extremely valuable to our business growth opportunities. The team are true experts in all things digital. Our campaigns have really seen a rise in leads and sales to our commercial electrical business. The team has been amazing we can't thank Be Media enough.
Being in an extremely competitive industry and trying to find that edge and technical understanding of online marketing is essential. After being with a few agencies who seem to promise and not deliver I was skeptical and disillusioned. The knowledge and very clear communication of how the delivery worked gave me confidence Be Media were the digital agency partner for me.
South Perth Locksmith