It is critical to start an SEO program with detailed market and competitor analysis to identify the keywords that are going to drive real return on investment for your business.
Our team has decades of experience building customised SEO campaigns for hundreds of clients. Each SEO strategy we develop is completely customised for each client based on their goals and objectives.
We will work closely with you to ensure you understand all aspects of the strategy we are developing and each step of the implementation phase.
There are several structural factors that can determine how searchable your site is, speed being one of them. In a world where we expect instant information, a website that loads even only slightly on the slower side can deter a user. There’s also no point having a site that looks and works fantastically on a Mac or PC, but that’s below average on a smartphone.
The design of your site is important not only for users, but for search engines as well. Search engines today are smart, calculating a number of complex algorithms to determine the relevance of a site according to a search term. ‘Crawling’ through web content, search engines speed-read each and every page of content on your site, isolating the relevant ones to match a search term.
In Google’s ideal web world, ‘https’ would be the only running server. Why? Because it’s the most secure. Google even rewards https servers with a small rank increase, and a security-conscious user will be more inclined to stay on your site when they see a https server.
Like wine and cheese, a domain gets better with age. A high profile website will typically have an older domain age, determined not only by when the domain was purchased, but also by how long the site has been ‘live’ for. An aged domain is more likely to be trusted by users and search engines alike.
The World Wide Web, as the name suggests, was invented to link users with more and more information…a search engine is like an incomprehensibly large document library, and this is where link building comes in handy.
Think of link building as the web’s referral system; a targeted user is far more likely to find and trust your site when a reputable external website directs them straight to your site. Link building for the sake of it however won’t do much in the way of your site’s popularity and ranking; a backlink will only provide SEO if it takes the user to a relevant site with unique, quality content.
Search engines LOVE content, and they need to see keywords and structure to help a site rank. Content is key for driving targeted traffic to your site. By authentically weaving relevant search queries and keywords into your site’s content, you’ll be setting yourself up for a significant increase in exposure and conversions. When you place focus on content that helps solve problems you create meaningful content that users engage with and search engines eat up to help solve user search intent.
Your greatest marketing tool, it’s time to make friends with content. By ‘content’ we mean content that is unique, fresh and up-to-date with the hot topics relevant to your industry…think new and in the now.
With techniques like reusing popular content and ‘keyword stuffing’ (planting highly ranked keywords where they are entirely irrelevant), Black Hat SEO practises trick search engines into thinking that a site is trusted and relevant to a search.
While Black Hat SEO practises might initially raise your search engine ranking, this will be ‘staged’ and short-lived…and because they break SEO rules, it doesn’t take long before a site relying on Black Hat SEO is penalised, even blacklisted.
Our White Hat SEO techniques are the way to go for enduring exposure and a consistently high ranking. We’ll make sure your site stays high up, and in the search engines’ good books. We realise that when we go to work for you, we represent your brand online and take care of how we promote your brand with online marketing methods that improve visibility and authority online.
We have search specialists working out of our Perth & Sydney offices to provide national coverage for all Be Media SEO clients. There is no lapse in local knowledge with our industry leading team of local search engine optimisation professionals.
Our SEO team has a high standard of development expected from them with continuous learning being a big focus. We want to deliver a superior service by knowing what the next Google update is and understanding the impact it has and how to work alongside Google’s ever-changing algorithm’s.
To give you an understanding of what we put our SEO team through as a minimum is expectations that certifications will be achieved in Google Analytics, Google Tag Manager, SEMRush certified and other industry tools. We hold these high standards to Keep the best talent possible at Be Media and to deliver the best possible service to our customers.
Our digital services team is the best in field with a fierce commitment to measurable results and outstanding service.
Chairman of Design & Construct
Before Be Media we tried to work with a number of other companies without the real level of results and service we needed – after over a year with Be Media we’ve had excellent results and I highly recommend them.
Owner of Marian Rubock Clinic
I’ve been in business 12 years, I have tried so many companies… since engaging Be Media I have had not only more enquiries and conversions, but it’s been consistent… it’s been a godsend.
Head of Digital
Be Media helped us exceed any historical figures in only 3 months since launch. Not only am I happy with the results but the team are also willing to go above and beyond which is a rare find in today’s marketplace.