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Golden SEO Case Study
Be Media has delivered us a really great organic search service. We have been able to maximize our digital marketing budget to ensure we are using it in the most effective channels possible. Having a visible presence in Google was one of our key goals in marketing the business. After we spoke with Be Media our leads from organic search increase and are still increasing today. We highly recommend Be Media for SEO services.
Achieve business growth with us
We have search specialists working out of our Perth, Melbourne & Sydney offices to provide national coverage for all Be Media SEO clients. There is no lapse in local knowledge with our industry leading team of local search engine optimisation professionals.
Our SEO team has a high standard of development expected from them with continuous learning being a big focus. We want to deliver a superior service by knowing what t.
Golden Keyword Discovery Opportunities
It is critical to start an SEO program with a detailed market and competitor analysis to identify the keywords that are going to drive real return on investment for your business. This analysis can then identify opportunities that will lead to the fastest return on investment, and ultimately organic (free) traffic and leads to your site, which is ultimately profit.
Our process involves seeing what you have and what you do not have and bridging the gap. Each SEO strategy we develop is completely customised for each client based on their goals and objectives.
What’s Our Approach?
We measure every website visit and the behaviour to inform our SEO strategy.
We send you solid organic website traffic because it converts the highest.
We approach all websites with a mobile first focus so your website performs well into the future.
We plan for the future and ensure your website can scale and grow as you do.
Build Trust and Authority Online
A strong organic presence on Google builds your authority and trust in your marketplace. In Google’s ideal web world, ‘https’ would be the only running server. Why? Because it’s the most secure. Google even rewards https servers with a small rank increase, and a security-conscious user will be more inclined to stay on your site when they see a https server.
Like wine and cheese, a domain gets better with age. A high profile website will typically have an older domain age, determined not only by when the domain was purchased, but also by how long the site has been ‘live’ for. An aged domain is more likely to be trusted by users and search engines alike.
We will work with you to create content that speaks to your target audience, and helps your website get noticed by other relevant websites so we can create positive online PR around your brand and your business.
Content & Ecommerce SEO Agency Expertise
Search engines LOVE content, and they need to see keywords and structure to help a site rank. Content is key for driving targeted traffic to your site. By authentically weaving relevant search queries and keywords into your site’s content, you’ll be setting yourself up for a significant increase in exposure and conversions.
Our SEO team understands eCommerce websites and the numerous function applications involved in running an oline store. When it comes to eCommerce, your SEO strategy should revolve around getting your products in front of hungry buyers. It takes specific knowledge and experience to know how to fine tune every platform, and as Magneto, Shopify, WooCommerce and Google Shopping partners, we’ve got it covered.
We also place a heavy focus on content marketing and having the Ecommerce SEO intelligence to improve the visibility of products and categories in search.
We’ve helped our small and mid-tier clients beat eCommerce giants in search through tactical application and high quality content. We can help you to do the same.
Website Structure & Technical Foundations
Be Media’s SEO Standards
to provide national coverage for all Be Media SEO clients. There is no lapse in local knowledge with our industry leading team of local search engine optimisation professionals.
Our SEO team has a high standard of development expected from them with continuous learning being a big focus. We want to deliver a superior service by knowing what the next Google update is and understanding the impact it has and how to work alongside Google’s ever-changing algorithm’s.
To give you an understanding of what we put our SEO team through as a minimum is expectations that certifications will be achieved in Google Analytics, Google Tag Manager, SEMRush certified and other industry tools. We hold these high standards to keep the best talent possible at Be Media and to deliver the best possible service to our customers.
Dig a little deeper
You’ll achieve your business goals thanks to outr comperhensive services.
What types of SEO can you help me with?
Are there different types of SEO available for different businesses?
While there are standard areas of organic search that should be included as part of your long-term strategy such as content marketing, quality backlinks and various other forms of on-site and off-site optimisations, there isn’t one SEO strategy that fits all businesses.
At Be Media we’ve worked with businesses across a wide range of industries from healthcare to professional services and from small to franchise to enterprise. Our specialists honed their skills to be able to deliver tailored search engine optimisation services to a variety of clients.
We help businesses in local SEO, franchise SEO, enterprise SEO, eCommerce SEO and SEO strategy.
The different SEO services Be Media offers
What’s the difference between local SEO, eCommerce SEO and enterprise SEO?
SEO will need to be tailored differently to each type of business and sometimes these types of terms get thrown around a lot, it can be confusing as to what each term means.
Do you have a physical store or service a particular area? Then it’s all about location for you. Local SEO focuses on those location specific platforms like Google My Business, location specific backlinks and keywords that tie in with the physical location such as “real estate agent Sydney”.
If you’re selling products online, you have an eCommerce store. It’s not a good idea to put all marketing efforts into only paid search or social media to get your products seen by customers, when there is the opportunity to also take up organic real estate on the front page of Google – this is where you need eCommerce SEO.
How important are backlinks in my strategy?
Why we want backlinks?
Many years ago, the search engines such as Alta Vista, Bing and Yahoo were the major players in the industry, and they used to base their search results on the content of a web page.
When Google came in, they used their PageRank Algorithm which changed the game entirely. Instead of just analysing the content on each page, Google would look at how many other websites linked to that page alone.
This kind of approach proved to be successful, and despite almost 20 years later, the universal backlinks that a website have are still the best ways search engines can determine the quality of a web page. This is one of the reasons why backlinks are still the go-to ranking signal for the search engine giant Google.
We want medium to high-quality links that will “move the needle” in your rankings and bring in website traffic, the process goes like this:
- Create great content
- Contact relevant websites & blogs
- Get your content featured on these sites
- Get your brand mentioned on these sites
- Get the reference backlink
- Continue to create helpful content
- Rinse repeat
Our focus is on finding out what will make you stand out from your competitors, and how to motivate a site owner to give you that link.
Do you practice black hat SEO?
With techniques like reusing popular content and ‘keyword stuffing’ (planting highly ranked keywords where they are entirely irrelevant), Black Hat SEO practises trick search engines into thinking that a site is trusted and relevant to a search.
While Black Hat SEO practises might initially raise your search engine ranking, this will be ‘staged’ and short-lived…and because they break SEO rules, it doesn’t take long before a site relying on Black Hat SEO is penalised, even blacklisted.
Our tried and tested SEO techniques are the way to go for enduring exposure and a consistently high ranking website. As Australi’s top SEO agency we have faith in our ability to deliver great Google search results for our clients.
We’ll make sure your site stays visible, and in the search engines’ good books. We realise that when we go to work for you, we represent your brand online and take care of how we promote your brand with online marketing methods that improve visibility and authority online.
How long does SEO take to start seeing results?
We’re sure you’ve been told SEO is a long term investment and you won’t see results for a long time. Here’s the thing, and we hate to be the bearers of bad news, but there is some truth to this statement.
There are many factors that can impact when you’ll start seeing results from your search engine optimisation campaign. From the current state of your SEO (where you’re ranking, what types of backlinks you have, what sort of SEO has been implemented on your website previously, how long your website has been around) to the competitiveness of high value keywords in your industry and more…
There’s no getting away with sneaky little shortcut hacks either, with Google constantly tweaking and updating algorithms to ensure it’s a fair and even playing field for all businesses trying to get on the first page. This means you always have to be on top of the game; it truly is a long term investment.
However, all the on-site and off-site optimisations will be worth the end result, even if it does take months to get there. The implementation of high quality SEO work will help ensure that you’ll continue to benefit from the results for a long time.
Does the structure and layout of my website matter?
Site Structure Foundations
There are several structural factors that can determine how searchable your site is, speed being one of them. In a world where we expect instant information, a website that loads even only slightly on the slower side can deter a user. There’s also no point having a site that looks and works fantastically on a the Chrome browser or a PC, but that’s really hard to see on a smartphone.
Click depth is another area that can impact how searchable your web pages are. If you search for something and need to click more than 3-4 times that page is too far down the navigation to get priority of the Google website crawlers.
Will having more backlinks help me beat my competitors?
Relevant Backlinks Really Matter?
You cant start a successful link building campaign without analysing the field and knowing the competition. We have a streamlined process for backlink review at scale.
We like to know what you have as a link magnet or can be used to persuede other websites to refer to you with backlinks instead of someone else. The outreach to make this happen can be time consuming and very frustrating on our end but the reward is all worth it when we get those sweet links.
Lucky for you, Be Media understands this process all too well we build thousands of links each month for our clients and can do the same for you. Interested? click on the Get Started button below and we can get your brand the digital PR it deserves.
Why do you have so much focus on website content?
Content that is unique to your business can be your greatest marketing tool.
It’s time to make friends with content. By ‘content’ we mean content that is unique, fresh and up-to-date with the hot topics relevant to your industry…think new and in the now easily shared across social media.
We put a lot of focus into content and we do so in the effort to give Google and your readers information. We create different types of content and we make it SEO freindly so Google loves it, but we make it easy to read and helpful. The key to content marketing success.
Be Media have been extremely valuable to our business growth opportunities. The team are true experts in all things digital. Our campaigns have really seen a rise in leads and sales to our commercial electrical business. The team has been amazing we can't thank Be Media enough.
Being in an extremely competitive industry and trying to find that edge and technical understanding of online marketing is essential. After being with a few agencies who seem to promise and not deliver I was skeptical and disillusioned. The knowledge and very clear communication of how the delivery worked gave me confidence Be Media were the digital agency partner for me.
South Perth Locksmith