It isn’t a coincidence that the new Yellow Pages of the modern world is now what we know as the Google search results. The main reason for this is because it is the fastest and easiest way for customers to connect with businesses in the local scene. This is also why company visibility in search engines has become the top priority if business owners want to become successful. A brand that isn’t decently visible online will make it very hard for marketing to be accomplished.
Having a good search engine ranking doesn’t happen by accident. It is obtained only through a sturdy digital marketing strategy – particularly using enterprise SEO. But what is enterprise-level SEO and what are the implications it has for your brand?