Your Google My Business listing is one of the most powerful tools in the SEO toolkit. There are many listings sites and social platforms today that people can use to promote their local business. But for small companies that have limited resources, this can be a challenge. Determining the best approach to which you should allocate your time and effort becomes even more important. Weighting in the pros and cons of each platform and what each has to offer for your business’ needs becomes a priority.

If you’ve never heard about the phrase ‘GMB optimisation’ before and don’t know what it means, you should continue reading. If there is one platform that you can’t pass up for local SEO, that’s Google My Business.

What is Google My Business?

For those who are new to digital marketing, there are some basic aspects that you need to learn and understand about Google My Business and what it offers. The platform is free and will not replace the website of your business. In fact, it actually complements your existing site by providing a public identity for your business by being listed on Google. The data that you provide for your business here can appear on Google Search, Google+ and Google Maps.

It is possible to display information about your company here including the time it opens and closes, contact numbers and a link to your website. Google has even released a new feature that allows users to post a link to articles or any events they have planned for the future.

Reasons GMB Optimisation is Valuable for Local Businesses

Consistent Online Information

One of the key attributes that Google looks for in businesses before they push them up in ranking is the consistency of its information found on the web. Claiming your listing on Google will help make sure that every citation of your business is correct and avoid any detrimental effects of wrong data.

Wide Range of Tools

You can benefit from a variety of robust tools to inform and attract local customers about your business such as product lists, menus, accepted payment types and hours of operation. You can even include interactive features such as reviews and photos.

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In-Depth Analysis

GMB comes with its own analytics that enables local businesses to learn more about their consumers. For example, it’s possible to find out where the requests for the driving directions to your business are coming from through Google Maps – giving you an idea where you can expand to in the future.


Now that you’ve read about what is Google My Business, you should go claim and update your business information on the platform. If you don’t take the time to do some GMB optimisation, you’ll be missing out on one of the best ways you can come up in Google search results for free! 

Download our full guide here on How to Setup, Optimize and Manage Google My Business.


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