Your Google My Business listing is one of the most powerful tools in the SEO toolkit. There are many listings sites and social platforms today that people can use to promote their local business. But for small companies that have limited resources, this can be a challenge. Determining the best approach to which you should allocate your time and effort becomes even more important. Weighting in the pros and cons of each platform and what each has to offer for your business’ needs becomes a priority.
If you’ve never heard about the phrase ‘GMB optimisation’ before and don’t know what it means, you should continue reading. If there is one platform that you can’t pass up for local SEO, that’s Google My Business.