How do Backlinks Help My Website?
Many years ago, the search engines such as Alta Vista and Yahoo were the major players in the industry, and they used to base their search results on the content of a web page. When Google came in, they used their PageRank Algorithm which changed the game entirely. Instead of just analysing the content on each page, Google would look at how many other websites linked to that page alone.
This kind of approach proved to be successful, and despite almost 20 years later, the universal backlinks that a website have are still the best ways search engines can determine the quality of a web page. This is one of the reasons why backlinks are still the go-to ranking signal for the search engine giant Google.
We want medium to high-quality links that will “move the needle” in your rankings and bring in website traffic, the process goes like this:
Great content >> Highly Targeted Outreach >> Power Links
Our focus is on finding out what will make you stand out from your competitors, and how to motivate a site owner to give you that link.