Agency link building campaigns THAT MATTER
Link Outreach Process
The most time-consuming task involved in Link Building is the manual outreach process. To obtain more authoritative backlinks we often need to reach out to webmasters and claim unlicked brand mentions in an effort to improve our trust online. To get these backlinks it often takes time researching them and then some communication with the webmasters to get approval. Each backlink we get for you we improve the success of your SEO campaign..
How do Backlinks Help My Website?
Many years ago, the search engines such as Alta Vista and Yahoo were the major players in the industry, and they used to base their search results on the content of a web page. When Google came in, they used their PageRank Algorithm which changed the game entirely. Instead of just analysing the content on each page, Google would look at how many other websites linked to that page alone.
This kind of approach proved to be successful, and despite almost 20 years later, the universal backlinks that a website have are still the best ways search engines can determine the quality of a web page. This is one of the reasons why backlinks are still the go-to ranking signal for the search engine giant Google.
We want medium to high-quality links that will “move the needle” in your rankings and bring in website traffic, the process goes like this:
Great content >> Highly Targeted Outreach >> Power Links
Our focus is on finding out what will make you stand out from your competitors, and how to motivate a site owner to give you that link.
What Makes a Good Link?
There are three elements that make up a good link, these are:
Trusted Links – These are links that come from websites that Google deem as trustworthy. Basically, backlinks that come from trusted sites will benefit yours while those coming from sites that are not trusted by Google will harm it.
Diverse Links – This type means that you are getting a lot of links that come from different kinds of domains. A good and natural link profile will have links coming from sites such as web directories, press release syndicators and more.
Relevant Links – Google uses anchor text to discover the topic of a page without even crawling it, and they use this as a strong signal for ranking. This type of link is therefore acquired links that are related to the site in question.
Image: This is NOT a good backlink.
The Benefits of Link Building for Businesses
Better Authority – Since we know that Google dictates the rank of your site based on the quality and quantity of its universal backlinks, it is, therefore, important to secure good links to help improve domain and page authority. The higher a site’s domain authority is, the easier it is for users to find it based on relevant search terms.
Higher Referral Traffic – Links that were obtained from a link building campaign will exist as long as they are still around and readers will continue to click on them down the road. The more links that are out there directing to your site, the more referral traffic you’re going to get.
Increased Visibility – Having high visibility in search engines is never a bad thing as it leads to more potential customers from discovering your brand. When you work with an expert link building agency, they can help you get quality links which in turn will give your business more exposure.
The Devil is in the Link Detail?
You cant start a successful link building campaign without analysing the field and knowing the competition. We have a streamlined process for backlink review at scale.
We like to know what you have as a link magnet or can be used to persuede other websites to refer to you with backlinks instead of someone else. The outreach to make this happen can be time consuming and very frustrating on our end but the reward is all worth it when we get those sweet links.
Lucky for you, Be Media understands this process all too well we build thousands of links each month for our clients and can do the same for you. Interested? click on the Get Started button below and we can get your brand the digital PR it deserves.
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