In simple words, onsite content optimisation is the process of making a website search engine-friendly by adjusting strategic elements on its pages. The efforts done for this approach are meant to make these aspects of a website more easily found and understood by search engines. The more relevant data that search engines can get from the website, the higher the changes that it will get good rankings.

 In partnership with a Technical SEO software called Screaming Frog we begin our analysis of your website, crawling it as if we were Google, the results are a much cleaner version of what Google sees and presented in a way that humans can process the data. This worksheet allows us to identify areas of onsite optimisation.

 Let’s take a look at some important SEO factors that make up a technical SEO optimisation service. 


Site Architecture

Site architecture is the layout of your website’s pages. Its design is going to impact how your visitors will engage with your website together with how search engines see it. That is why good site architecture usually has its most relevant content or their key web pages at the front and easily accessible. When it comes to search engines, the architecture of your website will help with how easily it can be crawled and indexed into its database.

 Sites that are built without considerations for onsite SEO might have to make big changes to its site architecture and content layout. This can cause a drop in its rankings temporarily but doing these changes gradually will limit this.

It is possible to display information about your company here including the time it opens and closes, contact numbers and a link to your website. Google has even released a new feature that allows users to post a link to articles or any events they have planned for the future.

Technical SEO 

In the backend of websites are a complex network of codes, scripts, rules and functions that impact the way the website works. When we want to improve the organic visibility of a website we call on different type of commands that we instruct Google with for reading our website.

We train the Google bot how to read our website, when to crawl it, how to categorise the website and what to index in its extensive database. The technical elements involve fixing website settings, assigning tags and robot instructions sitewide or page by page basis. 

For Ecommerce stores, Automotive & Real Estate websites this type of SEO can save your site from critical errors due to the way that products, inventory and feeds work. We have dedicated technical search specialists that can help you.


Page Speed

This term is often interchanged with ‘site speed,’ but is actually the speed of a page when loaded on a user’s browser. In other words, it can be described as either the load time of a page or how long it can take a browser to load everything from a single page.

 Page speed is one of the major aspects that Google’s algorithm considers when ranking websites. Fast loading pages due to content optimisation are not only good for search engines, but they are also crucial to the user experience.

Meta Data

This is the term used for all of the information regarding a web page that is sent for search engines to process but is not directly visible to your visitors. Here are a few important elements when it comes to meta data for onsite SEO.

Meta Title

A site’s meta title is the main title of a page that is represented by the <title> element and is perhaps the most important for SEO. Using the right titles for your web pages can influence a site’s ranking.

Meta Description

Simply put, this is the summary or description that is used for each page. Google reads the whole page and uses the meta description as the suggestion for the text that will come up in its search results page.

Meta Robots

Experts use the meta robots tag to inform Google how to treat their web pages. This tag tells the search engines whether to pass link authority or index a specific page. The four attributes for the tag is “index,” “noindex,” “follow” and “nofollow.” Keep in mind that using the “noindex” tag attribute accidentally can cause a big decrease in content optimisation and SEO performance.



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