This is the term used for all of the information regarding a web page that is sent for search engines to process but is not directly visible to your visitors. Here are a few important elements when it comes to meta data for onsite SEO.
A site’s meta title is the main title of a page that is represented by the <title> element and is perhaps the most important for SEO. Using the right titles for your web pages can influence a site’s ranking.
Simply put, this is the summary or description that is used for each page. Google reads the whole page and uses the meta description as the suggestion for the text that will come up in its search results page.
Experts use the meta robots tag to inform Google how to treat their web pages. This tag tells the search engines whether to pass link authority or index a specific page. The four attributes for the tag is “index,” “noindex,” “follow” and “nofollow.” Keep in mind that using the “noindex” tag attribute accidentally can cause a big decrease in content optimisation and SEO performance.