In simple words, onsite content optimisation is the process of making a website search engine-friendly by adjusting specific elements on its pages. The efforts done for this approach are meant to make these aspects of a website more easily found and understood by search engines. The more relevant data that search engines can get from the website, the higher the changes that it will get good rankings.

 Thus, one of the first steps that any site owner should take when it comes to optimising their website for search engines is to work and fix the possible errors it has regarding onsite SEO optimisation.

 Let’s take a look at some important SEO elements of onsite optimisation.

Site Architecture

Site architecture is the layout of your website’s pages. Its design is going to impact how your visitors will engage with your website together with how search engines see it. That is why good site architecture usually has its most relevant content or their key web pages at the front and easily accessible. When it comes to search engines, the architecture of your website will help with how easily it can be crawled and indexed into its database.

 Sites that are built without considerations for onsite SEO might have to make big changes to its site architecture and content layout. This can cause a drop in its rankings temporarily but doing these changes gradually will limit this.

It is possible to display information about your company here including the time it opens and closes, contact numbers and a link to your website. Google has even released a new feature that allows users to post a link to articles or any events they have planned for the future.

Page Speed

This term is often interchanged with ‘site speed,’ but is actually the speed of a page when loaded on a user’s browser. In other words, it can be described as either the load time of a page or how long it can take a browser to load everything from a single page.

 Page speed is one of the major aspects that Google’s algorithm considers when ranking websites. Fast loading pages due to content optimisation are not only good for search engines, but they are also crucial to the user experience.

Meta Data

This is the term used for all of the information regarding a web page that is sent for search engines to process but is not directly visible to your visitors. Here are a few important elements when it comes to meta data for onsite SEO.

Meta Title

A site’s meta title is the main title of a page that is represented by the <title> element and is perhaps the most important for SEO. Using the right titles for your web pages can influence a site’s ranking.

Meta Description

Simply put, this is the summary or description that is used for each page. Google reads the whole page and uses the meta description as the suggestion for the text that will come up in its search results page.

Meta Robots

Experts use the meta robots tag to inform Google how to treat their web pages. This tag tells the search engines whether to pass link authority or index a specific page. The four attributes for the tag is “index,” “noindex,” “follow” and “nofollow.” Keep in mind that using the “noindex” tag attribute accidentally can cause a big decrease in content optimisation and SEO performance.

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