People today have many websites available to them, so they don’t have to stick with slow-loading ones. If you have a page that doesn’t load fast, your potential customer might move on to your much speedier competition. So instead of converting these visitors into useful sales, you’d be doing the opposite instead. Not only is this a missed opportunity for sales it is also a disaster for your SEO campaign!
The page load time of a website is the amount of time that it takes for a single page to finish loading on the screen. It is calculated from the time a user clicks it to when it is fully loaded on their browser. Page load speed is often measured in seconds.