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We ensure your website looks amazing, but most importantly is designed to convert visitors into action.

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We approach all websites with a mobile first focus so your website performs well into the future.

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We plan for the future and ensure your website can scale and grow as you do.

Migrating Your Website Can Be Risky 

A website migration happens whenever a website moves to a new environment or performs changes to its domain name. Although this may sound really simple, it can significantly affect the SEO of a website whenever its URL structure changes.

To understand website migrations, let’s take a look at the different types of migrations that we can help you with.

Switching From HTTP to HTTPS

Google has long been letting users know the importance of adding extra security measures on their website, particularly the HTTPS setting. A lot of SEO experts believe that this has become an additional ranking factor in today’s Google algorithm. And although Google will never confirm this, we can pretty much say that HTTPS encryptions are going to be the standard for websites looking to rank well in the future.

All of the same considerations will apply for your domain if you decide to move from HTTP to HTTPS. The name of the domain is going to be the same but it will have an SSL certificate associated with it.

Transfer Website To New CMS

Moving to a new CMS, or Content Management System is the most common type of site migration. A CMS is basically an application with a database that allows people to publish content on their website. Popular CMS platforms include WordPress, Drupal and Joomla.

The main reason why many websites decide to move to a CMS is because a custom-built one that is hard-coded can be much harder to manage in the long run. This is because special knowledge and skill sets are needed to make even the smallest of changes to a website.

There are also cases where websites transfer to a new CMS because the new one offers more advantages than their former platform.

A Website Changes Its Domain Name

There are several reasons why a website would decide to get a new URL but two of the most common ones are for rebranding or getting a stronger name. If a website changes even a single letter, character, number or even domain extension, this will affect all the other pages on it.

This also applies when merging websites.

Merging Businesses Into One Domain

Businesses buy other businesses and merge the assets and content into the primary domain all the time, sometimes it goes without a hitch but more times than not we see it turning into a technical and Google search nightmare.

If you are considering merging business domains please speak to us, we know just how messy this can be. Click the Get Free Strategy button above.

Frequently Asked Questions

View All FAQs >

Why would I migrate my website?

With the types listed above, there are a few reasons why website owners would want to migrate their website in the first place. A common reason for it is that businesses often outgrow platform restrictions or change focuses and require a new platform. The project is a complex task to accomplish, many find it a great opportunity to identify which other parts of their site can be changed or upgraded.

Maybe that could be the right time for a rebranding or a good time to change the domain name. It’s also possible that the existing CMS you have right now just isn’t giving you the features that you’re looking for. These are the kinds of things that you need to consider when you decide to migrate a website to avoid multiple projects which can cost more money.

How long does SEO take to start seeing results?

We’re sure you’ve been told SEO is a long term investment and you won’t see results for a long time. Here’s the thing, and we hate to be the bearers of bad news, but there is some truth to this statement. 

There are many factors that can impact when you’ll start seeing results from your SEO campaign. From the current state of your SEO (where you’re ranking, what types of backlinks you have, what sort of SEO has been implemented on your website previously, how long your website has been around) to the competitiveness of high value keywords in your industry and more…

There’s no getting away with sneaky little shortcut hacks either, with Google constantly tweaking and updating algorithms to ensure it’s a fair and even playing field for all businesses trying to get on the first page. This means you always have to be on top of the game; it truly is a long term investment.

 

However, all the on-site and off-site optimisations will be worth the end result, even if it does take months to get there. The implementation of high quality SEO work will help ensure that you’ll continue to benefit from the results for a long time.

 

Are there different types of SEO available for different businesses?

While there are standard areas of SEO that should be included as part of your long-term strategy such as content marketing, quality backlinks and various other forms of on-site and off-site optimisations, there isn’t one SEO strategy that fits all businesses.

At Be Media we’ve worked with businesses across a wide range of industries from healthcare to professional services and from small to franchise to enterprise. Our specialists honed their skills to be able to deliver tailored SEO services to a variety of clients.

We specialise in local SEO, franchise SEO, enterprise SEO, eCommerce SEO and SEO strategy.

 

What’s involved in improving your SEO keyword rankings?

Each business is unique, so different strategies will be needed to help reach your business goals.

There are a number of different factors that can impact the improvement of keyword rankings. From the current state of your SEO, which can include where you’re currently ranking, what sort of SEO has previously been implemented as well as the overall competition and competitiveness of keywords and the industry.

There’s a lot more to SEO than just content and backlinks – and while these are important a fully developed plan that benefits your business’ growth will encompass these and more, alongside other digital channels.

The first step to identifying opportunities for your business will involve a thorough and in-depth audit of your website and business, allowing us to spot weaknesses and opportunities for growth 

Our team will partner with you to provide a thorough and in-depth audit of your website and business, allowing us to identify weaknesses and opportunities for growth and potential focus keywords.

Speak to our specialists to discuss a strategy today.

Do I need content marketing for SEO?

Google can’t emphasise any louder how important consistent, high quality content is to gain and maintain a strong organic presence. It’s the King now and will be for a long time to come. The forms of content include written text, images, videos and infographics and these can be part of the core site page structure or can be articles, blogs, galleries and even off site content .

But not any content will work for SEO and help your climb up the rankings. All content needs to be created based on keyword and competitor research and then created in a structured way, all the time keeping it engaging enough for the audience. 

 

What’s the difference between local SEO, eCommerce SEO and enterprise SEO?

SEO will need to be tailored differently to each type of business and sometimes these types of terms get thrown around a lot, it can be confusing as to what each term means.

Do you have a physical store or service a particular area? Then it’s all about location for you. Local SEO focuses on those location specific platforms like Google My Business, location specific backlinks and keywords that tie in with the physical location such as “real estate agent Sydney”.

If you’re selling products online, you have an eCommerce store. It’s not a good idea to put all marketing efforts into only paid search or social media to get your products seen by customers, when there is the opportunity to also take up organic real estate on the front page of Google – this is where you need eCommerce SEO.

At Be Media we not only work with small businesses but also large enterprises and franchises. Enterprise SEO is not dissimilar from standard SEO but given the complexity of the business’ and number of products available, it often requires a sophisticated strategy to work towards a goal.

Why is Site Structure important?

There are several structural factors that can determine how searchable your site is, speed being one of them. In a world where we expect instant information, a website that loads even only slightly on the slower side can deter a user. There’s also no point having a site that looks and works fantastically on a Mac or PC, but that’s below average on a smartphone.

What happens if my site migration is messed up?

A big reason why website owners have to care about their migration success is because of its impact on their organic search. There have been a lot of cases where people failed to migrate their website in the right way and ended up losing a lot of organic traffic afterwards. It’s possible to avoid this huge problem if you have the right strategy in place.

The thing that happens here is that each time search engines crawl the Web, the index of websites act as a kind of map while the URLs are like the addresses. Unless given direct instructions, search engines like Google won’t find the website if its URL has been changed.

One of the golden rules for SEO to work even at the most basic level is that websites have to make themselves as easy as possible for the search engines to identify them regularly. Most of the time, a site migration requires a carefully planned strategy in order to lower the risks involved as much as possible.

Do I need SEO if I’m running Google Ads?

The short answer is yes. 

They differ in that SEO optimised pages have essentially earned their position on the first page of results after work on-site and off-site has helped improve rankings and drives traffic to your website organically. Whereas paid search ads are typically pay-per-click, whereby the business pays each time someone clicks through on and ad, whoever to get to the top of the results that also requires optimisations within the Google Ads platform.

If you’re currently not ranking for any keywords on the first page, paid search ads can provide the brand coverage you need to ensure you’re seen and accessible by potential customers. It gives your business an opportunity to still get leads while your website is currently making its way through the ranks with focus keywords as part of your SEO campaign.

However, if you already rank on the first page, you might be thinking it’s definitely not worth running SEM with SEO. But you want your brand to take up as much real estate of the first page of results as possible. Why wouldn’t you want a customer to see your brand twice in one search result in the form of both an ad and an organic result?

Plus SEM is also a form of brand protection. If your competitors are currently using paid search to be seen first as an ad in the search results, that’s another business that’s getting in front of your potential customers.

To best leverage your chance to get a step ahead of your competitors, investing the time and money in a digital strategy that unites multiple digital channels will help drive the results for your business. Your customers will be at different stages of the buyer journey – some of them need you now and some of them might not need you for another six months. We need to be able to reach them at different stages of their journey to keep your brand top of mind.

There are pros and cons to all digital channels, but when combined it will drive results. Our specialists can advise you on the best strategic solution to help your business grow.

How does your link building process work?

Think of link building as the web’s referral system; a targeted user is far more likely to find and trust your site when a reputable external website directs them straight to your site. Link building for the sake of it however won’t do much in the way of your site’s popularity and ranking; a backlink will only provide SEO if it takes the user to a relevant site with unique, quality content.

How does the structure of my site affect rankings?

The design of your site is important not only for users, but for search engines as well. Search engines today are smart, calculating a number of complex algorithms to determine the relevance of a site according to a search term. ‘Crawling’ through web content, search engines speed-read each and every page of content on your site, isolating the relevant ones to match a search term.

In some scenarios crawlers might miss relevant, click-worthy content; pages may be inadvertently hidden when programs like Flash or JavaScript are running, and so these should be removed accordingly. Work with an SEO company that understands this.

Does my domain age affect results?

Like wine and cheese, a domain gets better with age. A high profile website will typically have an older domain age, determined not only by when the domain was purchased, but also by how long the site has been ‘live’ for. An aged domain is more likely to be trusted by users and search engines alike.

How important is content?

Your greatest marketing tool, it’s time to make friends with content. By ‘content’ we mean content that is unique, fresh and up-to-date with the hot topics relevant to your industry…think new and in the now easily shared across social media.

Do you practice black hat SEO?

With techniques like reusing popular content and ‘keyword stuffing’ (planting highly ranked keywords where they are entirely irrelevant), Black Hat SEO practises trick search engines into thinking that a site is trusted and relevant to a search.

While Black Hat SEO practises might initially raise your search engine ranking, this will be ‘staged’ and short-lived…and because they break SEO rules, it doesn’t take long before a site relying on Black Hat SEO is penalised, even blacklisted.

Our White Hat SEO techniques are the way to go for enduring exposure and a consistently high ranking. We’ll make sure your site stays high up, and in the search engines’ good books. We realise that when we go to work for you, we represent your brand online and take care of how we promote your brand with online marketing methods that improve visibility and authority online.

 

What are your SEO standards?

We have search specialists working out of our Perth, Melbourne & Sydney offices to provide national coverage for all Be Media SEO clients. There is no lapse in local knowledge with our industry leading team of local search engine optimisation professionals.

Our SEO team has a high standard of development expected from them with continuous learning being a big focus. We want to deliver a superior service by knowing what the next Google update is and understanding the impact it has and how to work alongside Google’s ever-changing algorithm’s.

To give you an understanding of what we put our SEO team through as a minimum is expectations that certifications will be achieved in Google Analytics, Google Tag Manager, SEMRush certified and other industry tools. We hold these high standards to Keep the best talent possible at Be Media and to deliver the best possible service to our customers.

Our unique approach

The Process For Website Migrations 

A good process requires covering every corner while being efficient. We have migrated hundreds of websites in all manner of CMS into WordPress, Shopify or Magento our 3 perferred platforms. Ideally we want to make sure that everything associated with the website we will be moving is organised and packaged up in a way that if someone wanted to find that page or image we have a place for it and we can send them there.

We make sure people can find what they need to find without sacrificing SEO and Google search visibility and without leading to negative browsing experiences.

Build an Expert Team

As we are focused on long-term marketing success we involve a special team in each web project to ensure the strategy, design, site structure and conversion optimization strategies all work together. We take pride in our web design work at Be Media. Each stage of development requires a different focus point and building a team that can put all the pieces together to function like a well-oiled machine.

Successfully Migrated Websites Retain Visibility

It is important that the performance of a website in terms of its SEO should be protected. This can save people a lot of time and frustration if they do the website migration correctly.

The bad news is that the process really isn’t a simple one and many site owners learn about this the hard way. There are even times that a site migration went well, yet there are still many things that owners will have to consider such as their link building strategy.

In the end, website migrations can lead to good things if done the right way by the right team.

Final Development & QA

Following sign off of the designs, our development team will begin to build the site framework inline with the websites scoped sitemap. Developing sticky headers, functioning lead forms and organised content delivery from code snippet to rendered page, creating the easy to navigate web pages that you see before you now.

QA is the final quality assessment where errors are picked up and resolved before going live with the final website publish process.
Work with Be Media on your new website build.

Dig a little deeper

You’ll achieve your business goals thanks to our comprehensive services.

Web Design

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Ecommerce Website

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Shopify Website

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WordPress Website

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Magento Website

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Frequently Asked Questions

View All FAQs >

Why would I migrate my website?

With the types listed above, there are a few reasons why website owners would want to migrate their website in the first place. A common reason for it is that businesses often outgrow platform restrictions or change focuses and require a new platform. The project is a complex task to accomplish, you will  find an opportunity to identify which other parts of their site can be changed or upgraded.

Maybe that could be the right time for a rebranding or a good time to change the domain name. It’s also possible that the existing CMS you have right now just isn’t giving you the features that you’re looking for. These are the kinds of things that you need to consider when you decide to migrate a website to avoid multiple projects which can cost more money.

What happens if my site migration is messed up?

A big reason why website owners have to care about their migration success is because of its impact on their organic search. There have been a lot of cases where people failed to migrate their website in the right way and ended up losing a lot of organic traffic afterwards. It’s possible to avoid this huge problem if you have the right strategy in place.

The thing that happens here is that each time search engines crawl the Web, the index of websites act as a kind of map while the URLs are like the addresses. Unless given direct instructions, search engines like Google won’t find the website if its URL has been changed.

One of the golden rules for SEO to work even at the most basic level is that websites have to make themselves as easy as possible for the search engines to identify them regularly. Most of the time, a site migration requires a carefully planned strategy in order to lower the risks involved as much as possible.

What companies like yours are saying

Read all reviews >

"Working with Be Media has been a great experience for our Balmain based dental practice. They are very attentive and certainly deliver the quality SEO service promised"

 

Dr Flora Galoustian 
Owner Balmain Dentist

 

"We needed a digital partner that could support ACTON's digital transformation. We wanted to be the leader in the housing market and Be Media is certainly helping us get to that position and are with us every step of the way."

 

Travis Coleman
CEO Acton Real Estate

"When I partnered with Be Media I got to work with people who already knew my industry and the terminology and type of customer I want to attract. This really helped me accelerate my online marketing campaign success."

 

Steve Sell
Loans 123

"Great company, great people, great results. I highly recommend Be Media not just for SEO but for the full marketing setup. They really know what works."

 

Louis Thorp
Castle Security

"We have found Be Media to surpass our expectations in regards to the product delivery and customer service. We look forward to working with them in building our online presence and brand."

 

Leanne - Manager
Safeguard Industries

"Be Media helped me through the process of my website from start to finish with the utmost attention to detail. I am already receiving new leads and thank the wonderful team who put so much effort in."

 

Kim Allen - Owner
Allen Air

"Wonderful service and to date have delivered a very smooth experience with rebuilding our website."

 

Adam - Manager
Allgem Jewellers

"Top company to partner with. We have worked with Be Media to handle our website and online marketing needs and found them to be very effective. From sale to the ads going live very helpful. Highly recommend."

 

Friday & Fran - Owners
Friday's Jetskis

"Be Media have been extremely valuable to our business and growth opportunities. From meeting Scott and him sharing the opportunities available to us in our digital market to then working with our campaign manager Ellie and Nigel helping us see what we can offer to bring more leads and sales to our commercial electrical business have been amazing. We can't thank Be Media enough."

 

Trent Peterson
Cablewise Electrical

"We are so happy with all the online support Be Media has given us. Special thank you to Alex. He has gone above and beyond to meet our digital marketing needs. HIGH FIVE."

 

Veronika Lund - Practice Manager
Glen Forrest Family Dental

"Being in an extremely competitive industry and trying to find that edge and technical understanding of digital marketing is essential. After being with a few different agencies who seem to promise but not deliver I was skeptical and disillusioned. But since my first contact with Be Media's Scott Pattrick, I could tell things would be different as he gave me immediate confidence with his knowledge and clear communication of the delivery process. Along with this, I have also had clear communication with my account manager Alex who continues to go out of his way to explain and help my consistent demands. If you want a marketing agency you can truly partner with Be Media is your company."

 

David Kimber -  Owner
South Perth Locksmith

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