Create a Connection
A connection can be created by advertising your products from specific pages to people who visited them. When your Ads follow them online they know you.
We can use a very detailed targeting process to show your Ads to people who considered buying from you. The Ads will speak to people.
People will take your sales offers if the message is right. KNowing where they are in the buyer journey helps connect the message.
The landing page you send people to solidifies the sales message. Connect the Ad and message to the landing page experience.
Second Chance Website Retargeting Ads
If you’re not running website retargeting on Google Ads you are losing sales right now. That’s a fact. 98% of users will leave your site without buying anything, but with a smart retargeting strategy, you can easily re-engage these prospects.
Approximately 96% of your website’s visitors won’t be ready to buy when they first visit. Retargeting helps remind them you exist. Once they’ve been reminded, 70% of them are converted from browsers into buyers.
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Second Chance Advertising Targets
72% of customers abandon their carts before they’ve completed check out. Sometimes it’s because they think they’ve found a better deal. Sometimes it’s because they’ve changed their mind. Most of the time it’s because they have a new notification and totally forgot what they were doing ten seconds ago. Retargeting reminds them what they were looking for and gets them back on track no matter where on the web they end up going.
Be Smarter With Your Investment And Maximise Your ROI
Retargeting is a much more powerful and efficient way of getting attention than approaching people cold. With retargeting, the hard work of piquing customers’ interest is already done – you’re simply re-engaging with a warm lead and encouraging them back to your site.
Target the Right Customers
When you have built your retargeting cookie pool to a point that you have a good database of users, the power comes from knowing what pages and products these visitors were interested in so that you can retarget to them.
The best-case example you may relate to is visiting your favorite sports store online and viewing a new pair of joggers and then leaving to do something else, later in the day you see the joggers you looked at following you around the web. The aim of this is to bring you back to buy the joggers. Now you can see how powerful this method of advertising is by bringing people back.
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Why does Ad retargeting work?
The process is someone visits your web pages and then they are assigned a cookie ID that allows businesses like yours to advertise to that person for the product or page that they visited.
This will be a connection between that person and your product that there is something left unsaid. The Ad will remind them that they did consider buying this product or service but didn’t go through with it.
The message shown on these retargeting Ads can make or break the buyer journey. It does work and it can be very effective when you know the steps of the buyer journey.
Should my business use website Ad retargeting?
The answer will be almost always Yes. For most businesses, the ability to retarget a visitor that visited a specific page on your website with a product that they may have been browsing can bring in a second chance sale.
The easiest way to explain this is by looking at your favourite pair of shoes online and then not buying them. In the next couple of days you will see the adverts promoting these shoes follow you around the web.
The image alone can often be enough to bring the person back to your website. The message and sales offer should also support the image.
We say Yes, retargeting is for your business unless you don’t like the idea of having a second opportunity to sell to someone who considered buying from you.
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