The Types of eCommerce Merchants


We can classify the websites that take part in eCommerce in a lot of ways. It’s possible to categorise them based on the products or services they are selling, the people that they deal with or even through the platforms they use.


Let’s take a look at a list of eCommerce merchants based on what they are selling.

Merchants That Deal with Physical Goods


You’ve most likely encountered these retailers already. You can find these shops selling items such as homeware, apparel, gifts and the like.


These types of merchants showcase their products over the Web and allow potential shoppers to purchase them online. After the transaction has been completed, the store ships out the shopper’s orders to their destination.


Merchants That Sell Their Services Online

Did you know that there are companies and people that buy services online? These can come in the form of freelance workers, educators and consultants who engage in eCommerce.

The way the buying process works will depend on every merchant. There are some who’d let you get their services directly through a platform or website while others need you to contact them personally.


Merchants That Sell Digital Products

Since eCommerce is primarily done digitally, there’s no surprise why many retailers sell their goods online. Popular digital products include online courses, graphical art, software, virtual items, ebooks and more.

Common Classifications of eCommerce Websites


A good way to classify websites dealing with eCommerce is through the parties that are involved in their transactions. These usually include:


B2C (Business to Consumer) – These transactions occur between the retail shops and the customers. In this type of eCommerce, the businesses sell their products or services to the consumers.


B2B (Business to Business) – This type of eCommerce pertains to the transactions that happen between two businesses. Companies who have customers in the form of other companies are working under a B2B model.


C2B (Consumer to Business) – The C2B type of eCommerce happens whenever a customer contributes monetary value to a company. There are many crowdsourcing campaigns that can be classified as C2B eCommerce.


C2C (Consumer to Consumer) – C2C eCommerce is when two consumers agree on buying and selling something. This type of transaction usually takes place in an online marketplace.

The Benefits of eCommerce


Sales on eCommerce are expected to reach more than $20 trillion by the year 2020 and for good reason. Businesses today are taking advantage of the Internet becoming a necessity for many people and this is one of the reasons for the sector’s explosive growth.


Here are some of the benefits one can get when they start their own eCommerce website today.


International Market – There are always limitations when it comes to a physical store as it is only capable of supporting the geographical area it is situated in. Online shops open up one’s products and services to the International market, allowing them to cater to a global customer base.


24/7 Availability – Online businesses are open around the clock, which is a huge benefit in itself. For merchants, this gives them more opportunities to lock in sales while consumers find the availability convenient.


Fewer Expenses – There are significantly less running expenses with an eCommerce business compared to others. Since there’s very little need to hire sales staff or have the personnel needed up front, much of its costs can be focused on the storage of products instead.


Automated Inventory Management – It’s possible to have an eCommerce business’ inventory management automated through the use of business software. These tools can enhance the process of ordering, delivering and payment, which can save a lot of money in the long run.


Operate Anywhere – Oftentimes, having an eCommerce business would mean that you don’t have to sit around all day in an office or commute to your workplace. You can have something as simple as a laptop and good Internet connectivity to manage your online shop anywhere and at any time.

The world of eCommerce continues to grow and experts in the industry are still developing new ways to improve the processes to make it more convenient, cost-efficient and effective.


If you need help getting your eCommerce store started, we at Be Media has you covered. Contact us now to learn more!


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