Have you ever thought to yourself how convenient it is to browse an online shop, go through their categories, make a purchase and have the item delivered to your doorstep a few days later? Shopping on the Internet has become a huge fad nowadays. That’s largely due to something called Magento.
This is a leading (if not the best) e-commerce platform available today. Magento is built using open-source technology, meaning that people are free to modify it however they want. That’s probably one of the reasons why 1 out of every 4 online stores chooses it as their go-to solution.
Magento offers flexible and solid features with an intuitive interface that provides advanced search engine optimisation, marketing and catalogue management options. These allow users to take control of the functionality, content and even the appearance of an e-commerce website to make it as unique as possible.