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YouTube videos are viewed over 5 million times per day! With this dominance, YouTube has evolved into the first (and sometimes only) channel people flick to for video content. Take the plunge into Video advertising by creating content for YouTube. Video ads attract and retain attention. Your customers are online to learn and engage with content, use video marketing to get your message across.
The holy grail of advertising is when people use their own darn free will to share a video with their friends. In fact, visual content is 40 times more likely to get shared than text – that’s why it’s the fastest growing advertising medium.
Google’s data runs YouTube’s engine room (and vice versa). An update has meant you can now target consumers based on their recent search histories. At Be Media, we know how to make the most of those advanced data tools to get the best results for your business. Your ad is made with care then deployed when the time is right.
Nothing shows off your business personality quite like a video. Using video to show people your office, your people and your products and services gives you center stage. Showcase your magnetic appeal to be the business that the viewer spends their money with and watch your sales grow.
YouTube’s advanced targeting gives you exposure to relevant traffic, and more control over your ad spend, driving much more bang for your buck. Your ad will be placed in front of huge volumes of qualified traffic, meaning your video is built to constantly send warm leads straight to you.
Advertising on YouTube can generate brand loyalty and in moment purchases. Specific targeting and mimicking viral content allows you to ride the coat tails of the most popular video content on the internet and get your video ads in front of hundreds and thousands of people.
We suggest running a small video advertising campaign to test the waters. YouTube may be your number one source of interested customers but it also may not be right for your business. We do suggest at least testing the platform to be certain. The good news is YouTube cost per click is quite low and because video marketing requires no investment to make the videos the competition is not as fierce as it can be on most other platforms.
Take advantage of video advertising by using YouTube to springboard your business’s message and sales offers to a large audience. If you do want to take up video marketing to test your reach we can help you get started using video to attract leads and sales, just click on the free strategy button down below.
Yes. If people are considering purchasing your product or service they usually complete research and that includes watching videos and seeing live review content that will help answer their questions and concerns, or even give them ideas for additional things they didn’t realise they also needed.
We know you understand your business and that you would trust you, but a potential customer that’s just started exploring your brand might need a bit more convincing. And while a lot of that can be done through trust signals on your website (e.g. badges) you can also establish yourself as an authority within your industry by having quality video content across your product and service pages, that will help walk the person right into your sales funnel.
Through the use of advanced tracking and optimisation software we are able to increase the performance of each campaign on a consistent basis as we gather more audience data, conversion information and sales performance.
The promotion of your video content is a key component in a strong digital strategy. The approach and promotion of each type of video will be unique.
Facebook and Instagram: Leverage Facebook and Instagram to your advantage when marketing your business. The popular social media platforms provide you with several options for interacting with people.
Video amplification: Make your videos outstanding and attractive with the right solutions. Use the best amplification plans for making your videos dynamic and appealing to more people.
In order to deliver engaging and entertaining content that is relevant to your customer, you must first have a solid understanding of the audience you are targeting. By profiling these customers you will be able to create targeted and relevant content that will actually speak to them.
Depending on your industry and your business, you may have multiple different ‘customers’, each of which will have a different profile, meaning you will need to create content that specifically speaks to them, rather than being too general.
A great way to think about these different customers is to ask yourself some questions about your customers and write down a profile or persona for each of them that describes their lives and the way they act.
When people see the face behind the product or service they will be able to connect with your brand a lot easier using video.