There are around 188 million active users in Snapchat on a daily basis for this year, yet Snapchat is still dwarfed by Instagram which has in excess of 500 million. So why would any business owner want to use Snapchat for building their audience?
In 2018, about 45% of users in the platform were aged 18-24 and 71% of them were under 34 years old. This means that for millenials, Snapchat is an extremely popular means of communication. For businesses whose goal is to reach out to a younger demographic, this channel is an amazing source for engagement.
And that’s great news. BUT it can be confusing or intimidating for you if you haven’t used Snapchat in the past. Well, you’re in luck. Here are some great tips on how you can start using Snapchat for your business.
Add Content Often
When you’re done creating an account, you need to ensure that you remain active and don’t become a stagnant account. One of the best ways to do this is by adding content in your story every day. Since content on Snapchat disappears after 24 hours, posting content often will help keep your brand fresh with your followers. But don’t overdo it, posting 20 times every day would frustrate your audience immensely.
Why is this? People will skim over your posts. This is especially true when they’re following many brands who create many stories in their feeds.
A study made by Snaplytics found that engagement will drop to around 36% after users have reached the fourth snap of a story. They also learned that approximately 80% of followers are going to see your post in about 4 to 5 hours after you’ve added it to your story.
So what does this mean for you?
According to these statistics, you should update your Snapchat story three times a day at least after four to five hours. This helps keep your followers engaged while not annoying them to the point where they skip over the content you put out.
Advertise Your Snapchat Account on Other Channels
In order to be successful with Snapchat, you will need to have followers. What you can do to get more is to target users who are following the accounts of your business on other channels. This is especially important for new accounts as no one would know about it unless you inform them.
Besides Instagram, you can also promote via your Twitter and Facebook accounts if you have them. It’s even possible to have it promoted on your YouTube videos if you’re active there.
You will have a higher chance to gain more followers if you promote your Snapchat account on other channels.
Develop a Sponsored Lens
One of the main reasons why people head over to Snapchat is because of their filters and lenses. It is estimated that these sponsored filters are being viewed by 16 million users on a daily basis. The filters are being used so Snapchatters can make creative images. There are plenty of them already built-in on the platform.
You can have filters that can be used to make an image black and white or make their eyes huge. You may even edit video snaps of yourself with different voice pitches. All of these were made so that Snapchat users can have fun and be engaged with the product.
Yet now, businesses can take advantage of this too by creating sponsored filters. Gatorade utilised this strategy during the Super Bowl 50 event which turned out to be quite a success. Their filter had more than 165 million views which increase the user purchase intent by as much as 8%, for a company as large as Gatorade, this can make a serious difference in their profits over that time period.
The one thing you need to keep in mind however is that this approach is expensive. If you’re also planning to create your own filter during a special event or a holiday, you should be prepared to put out some significant cash. This cost is going to put your filter for about 24 hours. For those who can afford this, the return of investment will be worth it.
Bring in Social Influencers
There’s also another excellent way to drive more followers while increasing engagement and that’s via social proof with influencers. These people already have a steady stream of followers on social media so it’s naturally something you want to take advantage of.
When you allow an influencer to take control of your Snapchat account or promote your account on theirs, you will be exposing your brand to a much bigger audience. Many of them won’t know that your company exists until they started seeing an influencer talk about it. However, you may end up paying the influencer unless there is some common interest in what you’re promoting.
Feature Content Made by Users
Have your followers send you images and videos of them engaging with your brand or using your products or services. Such content can be reposted on your Snapchat story and is an excellent way to encourage users to do more. You can even run contests to make it exciting.
Offer Promos and Discount Codes
If you’re not sure what to post on your story, take a break and perhaps offer them something they’d like to use. How about some promotional offers and discounts? Doing so can help bring in more sales and improve conversions. When publishing on Snapchat, you want to keep your eyes on the prize and that’s getting more sales. Giving your followers discounts is a good way to achieve this.
Snapchat is an interesting platform to build your audience and the statistics prove that it is a great place to do so. If you don’t have one yet, start creating an account as soon as you can.
Yet once you have an account, you will need to stay active and keep engaging your followers. The goal of your Snapchat marketing strategy is to make your business better – whether that be through conversions, sales or engagement.
Whether you’re new to Snapchat or you’re looking for fresh insight, this guide should help give you some tips to make your marketing campaign on the platform more effective.