It’s time for you to invest in learning how to communicate with your Millennial market. Closing the communication gap between Baby Boomers and Millennials could lead you to a gold mine of income through social media marketing.
Exploring Millennial Marketing
Yo, what’s up? BTW LOL and OMG. The Tik Tok takeover is in the midst of catching Instagrams attention due to the surge in popularity. The short personalised video content is highly engaging and some people have admitted to spending more time in exact numbers than they should be on the new platform.
It’s about time we hung out and explored how the wide world of social media can connect your business with the Millennial market. Born between the 1980’s and 2000’s, the Millennials have grown up surrounded by rapidly advancing internet technology.
Why Is The Millennial Market So Important?
Well for starters, Millennials are leaving the nest much later than previous generations. They are also a sizeable generation, consisting 4.2 million Australians and accounting for a combined $530million in disposable income.
This opens up a world of opportunities to engage with a younger target market so they can double-tap, retweet, right-swipe, reblog, check in, like, comment, follow, share, rate, favourite, snap, tag or DM your brand. This audience also has more money than they ever did, online shopping for millennials is growing just as the trend in ordering Uber eats and Ubers or Ola’s or the new player DiDi for rideshare.
So How Are Youths Using Social Media?
In today’s world social media is used for networking, talking, shopping, sharing and much more. Social networks are the centre point of modern life, half of all 18-24 year olds check social media as soon as they get up. More importantly, social media is now the primary news source for 31% of Australian Millennials aged 14-26.
Advertising To Young Adults
All good social media campaigns must be backed up by content that is both intriguing and interesting to your target market, in this case, Millennials. Integral to this idea is the need for the social media content you post to be simple and visually appealing.
Try posting a broad range of content (e.g. articles, videos, competitions, etc.) to attract a diverse range of social media followers. The is no escaping it, the youth of today have short attention spans. Creating content that appeals to them nicely formatted will hold peoples attention, and GIF’s everyone loves GIF’s.
The Ad copy world is all about strategic use of emoji’s. If you have more emoji’s than needed you fail but if you have too few you dont get the engagement you would of liked. Its a real test it first landscape where some businesses can use 14 umbrella emoji’s and get a lot of engagement but another business does that same strategy and gets zero engagement. The tastebuds of the social audiences change rapidly and people are reporting burn out from social media and especially ads ruining the expereince.
What Social Media Channels Do Young Adults Use
There are hundreds of social media channels online and new ones pop up every month. The standouts are the ones that keep people with short attention spans entertained, have privacy policies that can be read and at least found online and have some form of instant messaging function.
Here is the most popular:
- Tik Tok
A year and a bit ago we would of listed Facebook much higher but there has been a real shift away from Facebook as they continue to cast doubts about privacy and listening to your household conversations through the messenger app. The messenger app terms and conditions are very murky and unclear exactly what you are allowing the app to do while its inactive but installed.
Converting Millennial Customers
Attracting followers to your brand is only half the battle, you then must convert their attention into meaningful action.
The definition of a ‘conversion’ can differ depending on your advertising goals, however, what doesn’t change is the need for a seamless experience for the customer. For social media marketing, this means ensuring that you have both desktop and mobile versions of your website.
How To Take Your Social Media Marketing To The Next Level
In order to maximise your ROI, you need to find what works best for your brand. You can make the most of your campaign budget by discovering when your target audience is online and what type of content they are looking for.
Also consider researching your competitors to pick up helpful hints as to where you could improve your marketing strategy.
This one is simple but if you just produce engaging informative content, people will consume it. When you force word counts and keyword stuffed rubbish onto a webpage you are wasting your efforts. Creating a content strategy allows for you to plan ahead in advance and place efforts on well researched and well-written content or video. The extra effort in making content with some informational value will allow for growth,
Making Sense Of Social Networks
Social media gives your business unprecedented access to a market that can be difficult to effectively target. Managing your social media presence is all about treading the fine line between providing consistent engaging content and bombarding your followers with seemingly endless, yet boring, posts.
Understanding where your audience hangs out online and how they consume content is critical. Online success in the social media world depends on your ability to reach your audience and serve them what they want. What do they want? now that is a question that you need to understand.
The social networking world can seem complex, fortunately you can choose to enrol in one of the many online courses or you can click your way to engaging the expertise of a local digital marketing agency.
Our social trends analysts have all the latest tips, tricks and techniques to get your message heard in the very competitive social media space. We have a dedicated team of social marketing specialists who watch trends and innovations in the way people use social media. Want help with your social game? we can give you the competitive edge you want to get ahead, contact us here – contact our team today to find out how we can help you achieve your business goals.
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