Expert Audience Targeting
We cut through any wasted investment, using our advanced targeting best practices ensuring audience match is optimal.
We run thousands of Facebook advertising campaigns with millions in ad spend, so you can utilise our experience and proven tactics.
Create value, build trust and develop loyal fans – Facebook is the number one tool to achieve this.
Leverage the Buyer Journey
We focus on your Facebook advertising investment to target the 4 stages of the buyer journey.
Sydney Facebook Marketing Specialists
To get traction with Facebook, you need a carefully and skillfully developed strategy that cuts through the noise and creates resonance with your target market. Through the advanced target available, you can target multiple markets with the right messaging, and continually learn and optimise the campaigns for ever increasing performance.
Facebook Ads can explode the flow of qualified and ready to buy customers to your sales offers, fast. However, It’s critical that your social ad campaign is developed with the backing of a sound and well developed strategy.
Looking for help with Facebook Advertising Services
Reach Engage and Target Customers
Facebook is one of the fastest vehicles available to build and develop connection, trust and sales with your audience. Depending on your objectives, whether that be brand awareness, leads, sales, event promotion, content promotion and more there is a strategy to achieve results.
Facebook in Australia holds a huge market share. 16 million Australians use Facebook, and compared to the rest of the world, use it at a higher rate – 75% users checking daily compared to 55% worldwide. Facebook advertising means you have a large audience to reach on a daily basis.
There are very advanced forms of audience and demographic targeting available in Facebook. We can decide who sees your ad based on age, gender, location, interest, education and many other forms. You can identify your current clientele and target their friends, as well as users with similar qualities.
These are users who are most likely to purchase your products. This ability to target your ideal audience limits wasted ad spend and maximises your ROI.
Target for Traction
One of the reasons Facebook is so dominant is that it opens up a line of communication with your customers like never before. If a product is working for them, they’ll be sure to let you know on the page. And you can talk to them about why. It works the same way with glowing reviews. And just knowing that instant feedback is available builds instant trust.
Something that is working exceptionally well is messenger advertising where you can advertise to people who use the messenger app. This is a new level of targeting. Imagine targeting someone who was planning on attending an event in Surry Hills with your Surry Hills businesses ad promotion or sale. It makes so much sense to use locak messenger ads.
Page-post Engagement Ads
These are useful way to track your reach after you post, looking at aspects such as how people share your posts, and who likes them. With the ability to track how many users liked, shared, or commented, you can refine your advertising and capitalise on the ads that resonated with your audience.
Close Sale after Sale
Lead Generation Ads
These work to turn users into clients. When users tap the ad, a pre-populated form comes up from the information they have already shared with Facebook. This contact form can be sent directly to you, providing the user a quick easy experience and creating a pool of qualified leads for your company.
Your Ad Types:
- Lead generation ads
- Messenger ads
- Video ads
- Image ads
- Carousel ads
- And many more ad types
Be Media is a digital leader when it comes to Facebook Advertising in Sydney. We have a team of qualified specialists who continually keep up to date with the latest changes to the platform, and undergo regular Facebook training. Let our qualified staff create a Facebook campaign for your business that will really connect to your audience. Contact Be Media today to discuss how Facebook Advertising can grow your business.
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Is Facebook Advertising right for my business?
With over 15 million active monthly users in Australia alone, it would be naive to believe that your customers are not online and using Facebook. If you’re looking to engage your customers and grow your business, Facebook should play a pivotal part in your marketing plan. According to studies, 96% of social media marketers believe Facebook is the most effective social media advertising platform.
Facebook Advertising allows businesses to get in front of customers at all stages of the customer journey, from people who aren’t even thinking about your product or service to potential customers that are actively searching and in the market to purchase.
How much do I have to spend to get results?
The other game changer? Measurability and flexibility. Advertising online provides us with more information on results than ever before and means we are able to be fluid and flexible with advertising based on what actually WORKS. Is your ad underperforming? Switch it off? Find out insights about your audience, the time they are online, what engages them and begin to tailor your campaigns to perform better than ever.
There is no one size fits all package that will suit every business and budgets can be different depending on your business goals, offers and industry.
Speak to our specialists today to develop a Facebook strategy for your business
Why is Be Media Australia’s Leading Facebook Advertising agency?
If you’re looking for a Facebook advertising agency that knows what they’re talking about, you’ve come to the right place. At Be Media our team are dedicated to developing Facebook campaigns that are cutting edge and work towards your business goals.
Our team has spent time developing and honing their skills to be able to provide effective campaigns that we continue to test and optimise to ensure we provide the best ROI.
Can you help manage my Facebook chatbot?
Yes, we can help manage, build and program your Facebook page chatbot.
See how we can help with your chatbot marketing here.
How do you develop the right strategy on Facebook?
At Be Media, we understand the biggest factors that impact the performance of your campaigns, including how important it is to understand your customer base so that we can target the right people and develop ad copy that fits your brand and appeals to your customers.
Each Facebook advertising solution is different for each business – there are some campaigns that work better than others, and the key to working out what works best for you is to continually test and optimise campaigns. Sometimes it can be as simple as testing different types of ad copy to trialling whole new types of campaigns.
And the other thing? We also look at your sales funnel. We want to know how you’re getting leads and what’s happening on your website rather than just setting up a few ads and hoping for the best. By defining this we will be able to come up with a strategic approach to reaching your audience
Do you optimise Facebook campaigns?
Yes and there are a lot of different ways that we optimise campaigns to improve performance, but the biggest thing is plenty of testing.
A/B testing is also known as split testing.
Test a single variable: in order to ensure accuracy it is important to only test one variable at a time.
Target audience: For example, does the ad perform better for women aged 18-24, or women aged 24-35? Or does it perform better for those living in Sydney or Perth?
Delivery Optimisations: Does your ad perform better when optimised for conversions, or link clicks?
Placements: Does the ad perform better for mobile or desktop placements.
Creative: Compare images, headlines, copy, and other creative elements.
Decide on your objective: Dependant on what your are looking to achieve, Facebook has a number of different business objectives that you are able to split test for.
Set Your Budget: Setting a solid final budget for the Ad campaign.
Define Your Schedule: Facebook recommends 4-day tests for the most reliable results.
Dig a little deeper
You’ll achieve your business goals thanks to our comprehensive services.
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