Strategic – all SEO campaigns align with your overall growth strategy, and work best in tandem with content marketing and a clear digital growth strategy.
Integrated – organic search performs best when supported by paid and social channels, and we work to develop the best channel approach for your goals.
Research – our SEO campaigns are developed and optimized through advanced and in-depth research into your target market, buying habits and search trends.
Data Driven – we utilise market leading historical data and tools to analyse and develop a campaign that will drive the best long term results.
Sydney SEO Agency Services
It is critical to start an SEO program with a detailed market and competitor analysis to identify the keywords that are going to drive real return on investment for your business. This analysis can then identify opportunities that will lead to the fastest return on investment, and ultimately organic (free) traffic and leads to your site, which is ultimately profit.
Our process involves seeing what you have and what you do not have and bridging the gap. Each SEO strategy we develop is completely customised for each client based on their goals and objectives.
Looking for help with Local SEO Campaigns
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Site Structure & Content Foundations
Search engines LOVE content, and they need to see keywords and structure to help a site improve in visibility.
There are several structural factors that can determine how searchable your site is, speed being one of them. In a world where we expect instant information, a website that loads only slightly on the slower side can deter a user. There’s also no point having a site that looks and works fantastically on a Mac or PC, but that’s below average on a smartphone.
The design of your site is important not only for users, but for search engines as well. Search engines today are smart, calculating a number of complex algorithms to determine the relevance of a site according to a search term. ‘Crawling’ through web pages, search engines speed-read each and every page of content on your site, isolating the relevant ones to match a search term that you have displayed on your pages.
Build Trust and Authority Online
In Google’s ideal web world, ‘https’ would be the only running server. Why? Because it’s the most secure. Google even rewards https servers with a small rank increase, and a security-conscious user will be more inclined to stay on your site when they see a https server.
Like wine and cheese, a domain gets better with age. A high profile website will typically have an older domain age, determined not only by when the domain was purchased, but also by how long the site has been ‘live’ for. An aged domain is more likely to be trusted by users and search engines alike.
This ranking signal helps Google understand who to show on the first page of Google.
Content Marketing & Online PR
Content is key for driving targeted traffic to your site. By authentically weaving relevant search queries and keywords into your site’s content, you’ll be setting yourself up for a significant increase in exposure and conversions.
When you place focus on content that helps solve problems you create meaningful content that users engage with and search engines eat up to help solve user search intent. This SEO strategy stands the test of time, your content works for you.
Your greatest marketing tool, it’s time to make friends with content. By ‘content’ we mean content that is unique, fresh and up-to-date with the hot topics relevant to your industry…think new and in the now.
Great content leads to natural PR with other websites linking, referencing and mentioning you online. Think of link building as the web’s referral system; a targeted user is far more likely to find and trust your site when a reputable external website directs them straight to your site.
Local SEO involves local backlinks and local brand mentions keeping your brand established hyper-local. The bigger more competitive national terms will require a focused approach to content marketing with backlink profiling working together to help the organic campaign perform on a bigger scale.
Dig a little deeper
You’ll achieve your business goals thanks to our comprehensive services.
What are Be Media's SEO standards?
We have search specialists working out of our Perth, Melbourne & Sydney offices to provide national coverage for all Be Media SEO clients. There is no lapse in local knowledge with our industry leading team of local search engine optimisation professionals.
Our SEO team has a high standard of development expected from them with continuous learning being a big focus. We want to deliver a superior service by knowing what the next Google update is and understanding the impact it has and how to work alongside Google’s ever-changing algorithm’s.
To give you an understanding of what we put our SEO team through as a minimum is expectations that certifications will be achieved in Google Analytics, Google Tag Manager, SEMRush certified and other industry tools. We hold these high standards to Keep the best talent possible at Be Media and to deliver the best possible service to our customers.
How do backlinks help my website?
Contextual Link Building
The World Wide Web, as the name suggests, was invented to link users with more and more information…a search engine is like an incomprehensibly large document library, and this is where link building comes in handy.
Think of link building as the web’s referral system; a targeted user is far more likely to find and trust your site when a reputable external website directs them straight to your site. Link building for the sake of it however won’t do much in the way of your site’s popularity and ranking; a backlink will only provide SEO if it takes the user to a relevant site with unique, quality content.
What is SEO, and how does it help my website?
It’s easy to feel overwhelmed when it comes to understanding the world of SEO, we have a wealth of knowledge that our SEO consultants will demonstrate. Let’s explain it simply here first.
What is search engine optimisation?
SEO is an area of online marketing that focuses on growing your visibility in organic search results in order to:
- Increase brand awareness
- Increase product or service visibility online
- Improve keyword rankings
- Drive more traffic
A ‘broad spectrum’ approach, we have all bases covered when it comes to SEO. Local businesses, Ecommerce stores, National Brand campaign it can be broken down to how we deliver the strategy from analysis to implementation and delivery.
How long does SEO take to start seeing results?
We’re sure you’ve been told SEO is a long term investment and you won’t see results for a long time. Here’s the thing, and we hate to be the bearers of bad news, but there is some truth to this statement.
There are many factors that can impact when you’ll start seeing results from your search engine optimisation campaign. From the current state of your SEO (where you’re ranking, what types of backlinks you have, what sort of SEO has been implemented on your website previously, how long your website has been around) to the competitiveness of high value keywords in your industry and more…
There’s no getting away with sneaky little shortcut hacks either, with Google constantly tweaking and updating algorithms to ensure it’s a fair and even playing field for all businesses trying to get on the first page. This means you always have to be on top of the game; it truly is a long term investment.
However, all the on-site and off-site optimisations will be worth the end result, even if it does take months to get there. The implementation of high quality SEO work will help ensure that you’ll continue to benefit from the results for a long time.
Does the structure and layout of my website matter?
Site Structure Foundations
There are several structural factors that can determine how searchable your site is, speed being one of them. In a world where we expect instant information, a website that loads even only slightly on the slower side can deter a user. There’s also no point having a site that looks and works fantastically on a Mac or PC, but that’s below average on a smartphone.
Click depth is another area that can impact how searchable your web pages are. If you search for something and need to click more than 3-4 times that page is too far down the navigation to get priority of the Google website crawlers.
Why do you have so much focus on website content?
Your greatest marketing tool, it’s time to make friends with content. By ‘content’ we mean content that is unique, fresh and up-to-date with the hot topics relevant to your industry… think new and in the now easily shared across social media.
"Working with Be Media has been a great experience for our Balmain based dental practice. They are very attentive and certainly deliver the quality SEO service promised"
"We needed a digital partner that could support ACTON's digital transformation. We wanted to be the leader in the housing market and Be Media is certainly helping us get to that position and are with us every step of the way."
"When I partnered with Be Media I got to work with people who already knew my industry and the terminology and type of customer I want to attract. This really helped me accelerate my online marketing campaign success."
"Great company, great people, great results. I highly recommend Be Media not just for SEO but for the full marketing setup. They really know what works."
"We have found Be Media to surpass our expectations in regards to the product delivery and customer service. We look forward to working with them in building our online presence and brand."
"Be Media helped me through the process of my website from start to finish with the utmost attention to detail. I am already receiving new leads and thank the wonderful team who put so much effort in."
"Wonderful service and to date have delivered a very smooth experience with rebuilding our website."
"Top company to partner with. We have worked with Be Media to handle our website and online marketing needs and found them to be very effective. From sale to the ads going live very helpful. Highly recommend."
"Be Media have been extremely valuable to our business and growth opportunities. From meeting Scott and him sharing the opportunities available to us in our digital market to then working with our campaign manager Ellie and Nigel helping us see what we can offer to bring more leads and sales to our commercial electrical business have been amazing. We can't thank Be Media enough."
"We are so happy with all the online support Be Media has given us. Special thank you to Alex. He has gone above and beyond to meet our digital marketing needs. HIGH FIVE."
"Being in an extremely competitive industry and trying to find that edge and technical understanding of digital marketing is essential. After being with a few different agencies who seem to promise but not deliver I was skeptical and disillusioned. But since my first contact with Be Media's Scott Pattrick, I could tell things would be different as he gave me immediate confidence with his knowledge and clear communication of the delivery process. Along with this, I have also had clear communication with my account manager Alex who continues to go out of his way to explain and help my consistent demands. If you want a marketing agency you can truly partner with Be Media is your company."