It’s easy to feel overwhelmed when it comes to understanding the world of SEO, so we’ll explain it simply.

What is SEO?

SEO is an area of marketing that focuses on growing your visibility in organic search results in order to:

  • Increase awareness
  • Improve rankings
  • Drive more traffic

A ‘broad spectrum’ approach, we have all bases covered when it comes to SEO.

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Site Structure

There are several website structural factors that can determine how searchable your site is, speed being one of them. In a world where we expect instant information, a website that that loads even only slightly on the slower side can deter a user. There’s also no point having a site that looks great but does not function properly on a Mac or PC.

The design of your site is important not only for users, but for search engines as well. Search engines today are smart, calculating a number of complex correlation data to determine the relevance of a site according to a search term. ‘Crawling’ through web content, search engines speed-read each and every page of content on your site, isolating the relevant ones to match a search term.

In some scenarios however, crawlers might miss relevant, click-worthy content; pages may be inadvertently hidden when programs like Flash or JavaScript are running, and so these should be removed accordingly.

Trust and Authority

In Google’s ideal web world, ‘https’ would be the only running server. Why? Because it’s the most secure. Google even rewards https servers with a small rank increase, and a security-conscious user will be more inclined to stay on your site when they see a https server.

 

Like wine and cheese, a domain gets better with age. A high profile website will typically have an older domain age, determined not only by when the domain was purchased, but also by how long the site has been ‘live’ for. An aged domain is more likely to be trusted by users and search engines alike.

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Contextual Link Building

The World Wide Web, as the name suggests, was invented to link users with more and more information…a search engine is like an incomprehensibly large document library, and this is where link building comes in handy. We build geo-relevant and industry-specific backlinks that build trust and authority. Being in Sydney, our SEO team would identify and build you backlinks from local Sydney based websites creating geo-relevant signals to Google.

 

Think of link building as the web’s referral system; a targeted user is far more likely to find and trust your site when a reputable external website directs them straight to your site. Link building for the sake of it however won’t do much in the way of your site’s popularity and ranking; a backlink will only provide SEO if it takes the user to a relevant site with unique, quality content.

High-Quality Content

Search engines LOVE content, and they need to see keywords and structure to help a site rank. Content is key for driving targeted traffic to your site. By authentically weaving relevant search queries and keywords into your site’s content, you’ll be setting yourself up for a significant increase in exposure and conversions.

 

Your greatest marketing tool, it’s time to make friends with content. By ‘content’ we mean content that is unique, fresh and up-to-date with the hot topics relevant to your industry…think new and in the now.

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Black Hat SEO Practises: Why we don’t implement them

With techniques like reusing popular content and ‘keyword stuffing’ (planting highly ranked keywords where they are entirely irrelevant), Black Hat SEO practises trick search engines into thinking that a site is trusted and relevant to a search.

While Black Hat SEO practises might initially raise your search engine ranking, this will be ‘staged’ and short-lived…and because they break SEO rules, it doesn’t take long before a site relying on Black Hat SEO is penalised, even blacklisted.

Our White Hat SEO techniques are the way to go for enduring exposure and a consistently high ranking. We’ll make sure your site stays high up, and in the search engines’ good books.

Be Media’s High SEO Standards

We have search specialists working out of our Perth & Sydney offices to provide national coverage for all Be Media SEO clients. There is no lapse in local knowledge with our industry leading team of local search engine optimisation professionals.

Our SEO team has a high standard of development expected from them with continuous learning being a big focus. We want to deliver a superior service by knowing what the next Google update is and understanding the impact it has and how to work alongside Google’s ever-changing algorithm’s.

To give you an understanding of what we put our SEO team through as a minimum is expectations that certifications will be achieved in Google Analytics, Google Tag Manager, SEMRush certified and other industry tools. We hold these high standards to Keep the best talent possible at Be Media and to deliver the best possible service to our customers.

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Before Be Media we tried to work with a number of other companies without the real level of results and service we needed – after over a year with Be Media we’ve had excellent results and I highly recommend them.

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I’ve been in business 12 years, I have tried so many companies… since engaging Be Media I have had not only more enquiries and conversions, but it’s been consistent… it’s been a godsend.

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