Website’s need to stand out and speak to the customer in today’s market. Consumers want fast loading web pages and helpful information and a secure & simple to use payment gateway. Your website needs to deliver all of this to a customer, and will affect the way they feel about your product. An easy to use, clean, fresh website will impress customers, while a tired old hard-to-navigate site will find customers closing their browsers and moving to another site before they even get the chance to find what they wanted. Website design should not be overlooked, and is a valuable investment for business growth.