Landing pages are intended to promote an action from visitors and doesn’t try to push them around to do what their creator wants all at once. You don’t have to show them a lot of information or teach complex concepts right away. You want people to arrive at your landing page and then perform the desired action immediately after viewing the content.
However, this is easier said than done. You will need to take into account the various kinds of users, their interests, backgrounds and experience levels when dealing with them. Whoever they may be, all of them fall within your target audience and these should all do the action which you are promoting.
This is where the top 10 landing page best practices come in.
Your Page Should Have a Single Purpose
Perhaps among the most crucial things you need to do as you make a landing page is to ensure that it only has one purpose. You don’t want to confuse your viewers by letting them perform more than one action. If you wish them to sign up for your newsletter, ask them for their details. If you want them to buy something, sell it to them directly. Avoid splitting their attention to making the most out of your landing page.
Make Your Call-to-Action Easily Understood
It is important that you make your CTA as obvious as possible. If your audience has a hard time understanding your content, they most likely won’t do what you want. This conversion rate optimisation method will depend based on the kind of landing page and the action you are promoting so keep this in mind.
Get Rid of Unnecessary Options
Similar to sticking to just one purpose for each landing page, you can dig deeper into this by removing all of the other potential actions your visitors can take. Doing so can improve your page’s conversion rate by up to 100%.
Use Video Content Appropriately
Video content is a great way to promote specific actions while giving your viewers additional information, persuasive arguments and social proof in a format that is easy to consume.
Let Users See Social Proof
Showing your audience what others think about your brand can be a powerful and influential way to change their minds in your favour. Whether you’re obtaining this through word-of-mouth advertising, getting a shout out from a larger brand or showing them how many users you have can improve conversion rates for your landing page.
Make Your Branding Obvious
Your landing pages are an excellent opportunity for you to build recognition for your brand with your target audience. You can do this by simply showing them the name of your brand, logo or other elements in branding to make your company more memorable to them down the road. People who recognise your brand’s website design will remember it and these will have a higher chance of interacting further or coming back in the future.
Provide a Demo If Possible
This will depend whether providing a demo would be relevant to what you’re offering. If so, this is an ideal approach to let you interact deeper with your audience and set their fears aside. This is very important because landing pages that have a demo video or offer available will usually follow a major decision from a viewer.
Display Your Contact Details
Providing your contact details on your landing page is perhaps the one thing that you should always have present on your pages. The reason for this is because it is always a good indication whenever a person decides to contact your company.
Making people curious about your brand is important and you also want them to contact your team directly whenever they need to.
Eliminate Risk Factors
When talking about risk factors, it is always something worth considering what your viewers might be confused or concerned about with your landing page. The more you are able to get rid of these things that may scare them away as a viewer, the more they will stay and possibly consider what you’re offering.
Aim to Have At Least 500 Words and Above
For a landing page to explain itself and to promote what you’re offering sufficiently, it needs to have enough details on it. Preparing to give them a quick rundown or summary of what they need to know is important because not all viewers know everything before arriving there.
Whether a person would read everything before dropping on your landing page or simply clicks something they like and get there, it is always important to give them enough details to make an informed decision at this point.