A convenience product is a consumer product that takes little to no thought, is followed routinely, and appeals to the target market. Search engines have now utilised this thought to create local search, creating an easier avenue for consumers to follow when looking for a product. Using local search, they are able to see the product and how close it is to them!
SEO local search strategies and algorithmic changes didn’t happen overnight and it’s important to follow local search tactics when optimising your site.
Follow these 5 easy steps to strategise your local search!
1. Keyword Research for Local Search
Before you start optimising your on-site SEO, focus on how you need to structure your keywords. To perform GEO specific keyword research, use two strategies at once to form your keywords. This is easier than it sounds, search your industry specific keywords, and then add your GEO location keywords together.
For example, when creating GEO location specific keywords for Be Media, we would look at adding GEO specific keywords and branded terms such as BeMedia Pty Ltd, BeMedia West Perth or Digital Agency West Perth etc..
By adding branded terms, industry specific keywords and GEO location keywords you can provide google crawlers and search engine users with the location information they need.
2. Optimise on-site SEO for Local Search
Optimise your on-site SEO using the local geo specific keywords you’ve decided on to target local search. You can then further optimise by adding keywords in the meta tags, content and images.
Your location keywords don’t have to dominate your meta headings, however adding them in creates a huge difference in location relevancy. After creating the title, you can also include GEO keywords including more specific areas of location like suburb, city, region, and state.
Along with location you can add other important information into your meta descriptions such as your contact number.
3. Create Local Citations
Citations are a key component of the ranking algorithms in Google. They allow mentions of your business name and address on other webpages and even if there is no link from your website, you will get a link back from the third party site.
Example of these citation sites include superpages.com and Yellow Pages directory where your business details can be listed. This strategy dramatically improves your local search ranking in Google.
4. Create Location Specific Pages
Create a landing page specifically for location content, this practice ensures consumers will be looking at this page for location details. This is an easy way to make sure you have location keywords in your content because you have a whole page dedicated to GEO search!
On this page, also make sure you have your local business address and a link to your Google Plus + account. This way consumers can then find out even more information they need to know about your business.
5. Optimise Google Locals (Maps, Places & Plus listing)
It is essential for your business to create a Google Plus + and Maps listing. This is a one stop shop for your customers to find out everything about your company, including: phone number, address, services, photo gallery and more. It really personalises your business through Google.
Your Google Plus + account features a description of your business, which you can optimise by using your targeted keywords. Make sure you optimise your Google + account and keep it updated to ensure maximum performance!