Jordan Fogarty

By Jordan Fogarty | Articles |  Blog |  SEO |  

How To Stay Current With Ever Changing Goal Posts 

Google has changed the way that they introduce algorithm updates by soft rollouts and live rolling updates, local algorithm updates and more. This causes a lot of unknowns until its too late as they don’t openly announce that changes are taking place.

We would typically notice a change in performance or shift in focus positions either up or down before correlating the data that helps determine that an update is actually in effect. So One method and it’s not the only one by far that we use is to monitor the main news outposts for updates.

SEO is constantly changing and Google is forever moving the goalposts on us. That’s why it is so important to keep up to date with the latest trends and strategies. Every week we go back to basics and analyse other blogs, our servers and crawl reports to ensure our clients and our future clients receive the best of the business, by achieving the best organic search practices, the latest strategies and modern trends in the search results.


We want to share our wisdom with you!

We have listed the top five blogs we read to be ahead of any changes and updates to how we should be doing SEO when changes rollout:

1. Google Official Blog

Insights from Google themselves. Read Google News daily to stay up to date on Google’s products, technology and culture. Here you will find product news, announcements, discussions and search algorithm updates. If you are looking for a search algorithm’s update, then this is the best blog to read!

2. Moz blog

This website provides blog article posts from many different experts who offer their best advice, research and how-tos.

The Moz Blog focuses on advanced SEO news, case studies and highlights the information weekly through “Whiteboard Fridays”. It allows content from YouMoz Community Users and is a great resource for SEO.

The blog allows the search professionals to share their opinions and offer best advice as a guest author.  Our internal digital team enjoy the variety of authors and topics discussed.

3. Search Engine Land

The Search Engine Land blog covers all aspects of the search marketing industry on a daily basis including breaking stories, industry trends, feature announcements and product changes. One of our favourite articles at the moment includes focusing on the quality of SEO content, not quantity. 

4. Search Engine Watch

Search Engine Watch covers online marketing, from industry, SEO, PPC, to social and analytics. This blog is very useful if you are tackling online marketing head on, and also gives you the opportunity to learn about the different types of online marketing available written for users at beginners or advanced level.

5. Be Media Blog

Although our company specialises in SEO and PPC, we want to give you a head start in search engine knowledge before we bring you onboard as a customer. The key for us is educating you to know why we want to do something on your website.

If we can help you understand why content is one of the most critical things to have on your website it benefits both of us.

We want you to have a complete understanding of what we can do for you and your business. That’s why we put valuable time aside every week to educate our clients and potential clients through our weekly blog posts. This gives us a chance to keep up to date with the latest trends and strategies in the SEO game! Take a read, leave a comment or give us a call to find out more! We’re more than happy to explain anything you need to know.


Take Away!

Now you know our secrets, know our product before you buy it, or simply try it yourself! You have the materials in the palm of your hands. And remember, do your best to comment or ask questions on the blogs you read because without you even knowing you’re already boosting your website quality score!

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