2. Speed and Accuracy
Do you think that 10 seconds is enough to make an impression on the first viewer of your website? Think again! You have only 3 seconds to attract a users’ attention. Needless to say, the interest of a human depends on the speed and accuracy of your website. According to a study, 50% of users expect that a website should load in two seconds as soon as you click it. If not, the users normally turn to better options.
A beautiful site is attractive, but it doesn’t appeal if it is too heavy and experiencing gimmicks or lags. Your website needs to be faster in the coming year. The web design should prioritize page load speed during the design process. As a web designer, you can’t simply rely on the developer to create something that looks good and ranks well; you need to be a part of the process where speed remains the most important designing parameter. A good looking website will never be seen if it takes 5 seconds to load, as your user will click away before they see that beautiful aesthetic design.
If you aren’t sure of your website speed, Google Page Speed Insights is a good starting point. Find out how long your site takes to load, in addition to suggestions on things you can do to improve it. If you have a low performing score, you’ll need to rethink the size of images, evaluate your server response time, review your current website host capabilities and reduce plug-ins. Changing 1 or many of these items can make a tremendous difference. Remember, a 1 second delay could result in tends of thousands in lost sales for your company.