When is the last time you updated your website? Has it been over a year? Web designs and trends change frequently. Can you imagine your clients going to a website that hadn’t changed since the Internet came to fruition? Staying current and creative leads to conversions. Web design with creativity elements can make a large difference. 

Web design trends fall and rise as a reaction to the technological and cultural changes. We know that the year has been a remarkable journey for web design trends. We saw years of design evolution finally come to result in trends like Tactile Designs and Design System. But is this trend going to disappear in the next year? Or will it continue to grow in 2019? While we can only prepare assumptions, it is important to plan out the best web design trends for the future year so you can make the necessary adjustments and see the biggest impacts.

Inside this informative post, we will dive deep and explore the most popular web design trends of 2019. So, grab your favorite drink and get ready for a creative journey that will take you on a trendy rollercoaster ride.

Illustrations and More Illustrations

When you prepare for marketing your channel, image selection of the product remains the most interesting challenge in the competitive arena. For this, there are two types of categories design teams normally concentrate on. First one is the product UI shorts and GIFs and the second one remains editorial or lifestyle photography. While UI shorts emphasize the in-product experience, the lifestyle photography focuses on a human dimension of the product. When we take a close look at it, the former encompasses produce features and functionality while the latter shows the effect product has on people’s lives.

This image setting will take a new turn in the next year. As assumed, the illustrators will come into the game with an akin marketing and product design. The reason remains the repetitive cycle of the world of fashion. We know that illustrations dominated the advertising till the late 60s and history is bound to repeat itself.

The illustrations will use rough sketches with graphite, along with colorful and abstract shapes to bring innovation to life. The styles will be inspired by real people portraits and the moments of having the first idea. Illustrations will portray the designers’ ability to stay true to the notion that canvas is blank until you make the first mark. Illustrations will powerfully bring vivid life concepts and with single drawings, will act as a guiding light or a north star for the entire designing team.

Speed and Accuracy

Do you think that 10 seconds is enough to make an impression on the first viewer of your website? Think again! Sources say that you have only 3 seconds to attract a users’ attention. Needless to say, the interest of a human depends on the speed and accuracy of your website. According to a study, 50% of users expect that a website should load in two seconds as soon as you click it. If not, the users normally turn to better options.

A beautiful site is attractive, but it doesn’t appeal if it is too heavy and experiencing gimmicks or lags. Your website needs to be faster in the coming year. The web design should prioritize speed during the design process. As a web designer, you can’t simply rely on the developer to create something that looks good and ranks well; you need to be a part of the process where speed remains the most important designing parameter.

The web speed trend also indicated that there will no more use of large sizes images, uncompressed videos and bloated JavaScript. In 2019, they will be incorporated in a way that doesn’t slow down the overall website and looks good at the same time.

Mobile Optimization

It was back in 2015 when mobile searches ranked highest in the world, overtaking even desktop searches (source). Undoubtedly, the mobile first design is going to become a trend in the coming year. This type of design will change the way websites are designed from their fundamental core. The mobile design will include designing the site for the small screen first before even creating a vision for the desktop user.

Another important point to note here is that mobile first design will not just be based on ranking factors. The visual appearance will be taken as a priority to enhance user’s experience with the website on the device most likely to be used for searching. The design trend is especially gaining popularity to meet the demand that mobile users are requiring. The trend is likely to stay for a long time to come until we come across something more portable than mobiles.

Interactions and Animations

The websites will no more remain a static page displaying what it has on a single platform. The websites with enduring beauty and pieces of animations and interactions will be in trend leaving behind the norms of printed words. With animations, the message of the business and its meaning will be portrayed through motion and interactivity.

This trend will change how we perceived the website to be only a medium of information. The web designing will make that design move and allow us to interact with and impact that given information. Tools like consumer rate optimization will also come into play that will customize the content with design to drive the required action by the user.

image demonstrating programmatic advertising process

Page Transitions

When the talk is about animations and interactions, one could not simply leave out the importance of accurate page transitions.  Usually, moving from one page to another feels odd no matter how beautiful the website is. To counter this, the following year will see a design trend that will change the way you sway your browsing journey from one website to another. Without taking in the discreet page transitions, the new trend will focus more on relativity and helping the user browse on the same page.

We will see more and more platforms apply page transitions not to just make interaction easy, but to also present something beautiful to behold. Artistic page transitions will also keep the experience cohesive. It allows the users to not navigate to a relatively new page but ceasing another view from the library of several fine-looking views. Page transition is a nice layer to polish and complete the presentation of design-centric brands.

Shapes and Figures

Adding shapes is a trend that stays as a bridge between minimalism and geometric patterns. If you think the reference here is towards simple geometric shapes like triangles, circles and hexagons, then you have the right idea.

Shapes can be easily integrated into a design and using a simple one with bright colors create interesting edges. The trend is set to rule the forte of web designing in 2019 as it makes the website load time shorter while adding an engaging element to the website. Designers are all set to take the shapes to the next level by integrating photography, patterns, dynamism and picture depth within the design elements.

Video Backgrounds

Think of the instance when you are surfing for the best website design companies and come across a fast loading portal that has a technical and visually appealing video as the main page background. Doesn’t that feel soothing to the eyes? Such is the eminence of video backgrounds. But these should be minimalistic, quick-loading and flat. The video backgrounds will be an incredibly popular trend of the next year’s web designing movement.

One might assume that videos might make websites sluggish, but such is not the case, thankfully. The video backgrounds with lighter sizes have been known to increase conversions. When a user reaches your website, he tends to stay there in order to watch the entire video loop play. The attention-getting elements help convert users into regular visitors.

Visuals say more than words and imprints your website in users’ mind. We tent to recall a video on a website more accurately than a line on a random page. Video backgrounds also raise your time on site metric. The higher you’re on-site time, the better your SEO will get.

robot using holograms

2019 is full of new and reworked website designing trends. On one hand remains the tempting visual delights of animations and video backgrounds, on the other side remains the alluring and minimalistic approach of geometric shapes and single page layouts. This is a fine example of how industry changes as the trends change. Viewing these web design trends, few things are clear, including how a user acts to speedy websites and how plain designs are more preferred than the complicated ones. Whatever your choice of designing trends is, staying on top of the latest norms in website designing will help you keep your business website active and attractive while keeping your business productive and progressive. Check out our web design services or contact our team today to ensure your website is ready for the future.

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