All businesses have the core need to reach, attract and engage their target audiences. Without this focus, a business’ rate of failure increases dramatically.
One of the biggest misconceptions around these activities is to do advertising & other outbound strategies, such as cold calling, cold selling and product dumping your information whether it’s through face to face, print, radio, TV or phone.
Let’s be clear – This is NOT marketing, but instead it is one of the many components that make up what marketing actually is.
Marketing is now no longer defined just by outbound tactics such as direct mail marketing, TV advertising & radio. Whilst these channels can still be effective these days, the most effective marketing strategy is less about reaching out to buyers, but about letting buyers come to you. It is all about putting your brand forward, having presence and being more visible to your target market.