Imagine you have created your website, nurtured all its functionalities, added the bulk of content and included plenty of pages to explore. Yet, even after months, you are unable to foster the quantifiable results you once expected. You might scratch your head a bit, look for answers online, and ask for expert reviews before finally come to the conclusion that your website was not being SEO optimized.

A site that is not SEO optimized is a jamboree of ambiguous keywords, poor backlinks, unorganized structure, nix focal points and simply has no logical sense. You’re probably thinking…what a waste of time, right? Needless to say, a website without a key structure that optimizes SEO is like a machine without fuel.

Marketers often overlook how website architecture should be designed to support user experience and navigation that acts as a gateway for the search engine to journey through. Alternatively, the better site structure gives you more chances of ranking higher in search engines.

Here are the few tips you might consider to get yourself out of this pickle and get your website back on track. The points will help your website appeal to users, get crawled and deliver the best SERP listings and rankings:

1. Crawl-ability Matters A lot 

When your website is up and running, it may encounter JavaScript or Flash spiders that potentially hide links making your pages shy away from the eyes of search engines. This makes crawlability hard to achieve. This can be avoided by using robots.txt, internal link structures and specific instructions that acknowledge search engines not to crawl pages with specific URL parameters. This will improve crawl efficiency. Using sitemaps and Google search consoles can also enhance and speed up your crawlability efforts.

2. Ensuring Mobile Friendliness and Site Speed

Nowadays, Google is optimizing and rewarding mobile-friendly sites more than ever. Simply said, if your website is mobile, it has better chances of ranking high. This also relates to the user experience as more friendly your website is to the users, the better it will appeal to search engines.

Adding to the fact is the info about Google preferring speedy websites over sluggish ones. The search engines are giving a slight advantage to speedy sites over other platforms. A speedy load time can actually improve conversion and engagement for a website.

3. Duplication and URL Characters

Believe it or not, duplicate content can send your SEO efforts to the trash bin. While Google interpreting duplicate content as spam is one bad omen, the decrease in site credibility is another disadvantage. Focusing on high quality and unique content on SERP defines how well your website is structured in SEO results.

Having a good structured URL is another point that can make or break your SEO strategies. Search engines find it difficult to consider URLs having too many special characters like $, #, %, @ or &. Underscores and dashes are considered a good way to differentiate keyword phrases for better SERP rankings. You should seek to eliminate any unnecessary characters to focus on the keywords in the given URL.

4. Planning the Hierarchy

In case you decide on starting a website from scratch, you should never ignore the eminence of the hierarchy structure for best SEO results. If you are amending an existing site, you need to structure out and devise alterations in the hierarchy to meet SEO goals. Note that your hierarchy will become your navigation as well as URL structure. Here is a descriptive illustration of how your website’s hierarchy should look like:

5. Creating the URL Structure Based on Hierarchy

Developing a strong site structure is singularly not enough to reach your SEO objectives. You need to have a URL structure to ensure that your site is logical, not just in terms of functionality but usability as well. As evident enough, the URL should be organized according to the site plan. The URLs should have exact words and appropriate keyword coverage.

While these factors are crucial to create a well-structured SEO site, they simply don’t run solely. There are certainly other points to keep in mind for making your site more SEO optimized. These are:

  • Using shallow depth navigation structure
  • Ensuring that the navigation is in CSS or HTML
  • Creating header listing your main navigation pages
  • Developing an internal linking structure

We take a very technical look at the foundations that websites were built on and what areas are hurting your online visibility and what areas can be tweaked to work with our marketing strategy with a little bit of fine-tuning. Our Technical SEO team is one of the most solid team’s in the country with a very analytical and process driven method of dissecting websites and seeing what makes them tick and what makes them tank.

Though your website can be a huge undertaking, it is always best to start with a plan to ensure maximized results. We know that all big things start from small and such is the case here. By proceeding step by step and by taking in account the SEO perspective, you can create a site that does not only appeal to everyone but also prevails in reaching a wider audience for years to come. After all, your website is your future and you should cash on everything you have to turn it into a well-structured and SEO optimized platform.

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